Marketing In Action - A Case Study
My kids have just written up their wishlist for Christmas.They make a list of about 10 things that they want and, with a bit of luck and a fair wind, receive 1 or 2 of the things on the list.
My son Harry's # 1 is a Enzo Ferrari (the car) - worth $1 million plus.
He aims high that kid!
Can You Bring This Santa?
Jack has done his list - it's on the fridge - and sure enough, just like I predicted in the Robbie McEwen post below, Predictor Lotto Team Kit/Jersey is on it.
This is marketing in action - Jack now has an emotional investment in Robbie McEwen because of Robbie taking the time to chat and have a photo taken.Jack's obviously not going to buy a rival team's kit because that would be devaluing his 'connection' with Robbie.
As you might know, I'm pretty close to Santa and will have a word in his ear - that's Santa and I (he's the one with the beard!) on the left a few years back.
Jack's not the only one who gets his picture taken with famous people :o)
Cheers
Brendon
Labels: marketing
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