Reading Glasses - How To Save Hundreds
Look, I don't want to mention any names (it's Mel) but someone here in the office now has reading glasses.The same someone has always taken great pride in her perfect eyesight and sees reading glasses as a bit of an indication that she may be getting a little older.
(I, of course, don't think this because I may or may not be married to the person in question....and, surprisingly, she becomes little Miss Cranky Pants when you tease her a bit about her advancing years. So I'd never do that.).
Anyhow, the point of all this is this.
- Reading glasses are not something you need to get off your optometrist - which is where most people do buy them.
- You can buy reading glasses from a range of online places now - all you need is your prescription and any number of online stores will sell you a pair very cheap. I'm talking hundreds of $$$ in savings.
- Get known/get in front of your target market - advertising, public relations, search engine optimisation.
- Have a relevant and unique point of difference that influences the buying decision.
- 3. Make an offer.
Like all marketing, that's it.
Why Price Is A Bad Unique Selling Point
Price is many businesses unique selling point. But that's a bad one. And it's a bad unique selling point because someone will always come along and beat you on price.
Always.
Every time.
No question.
For something like reading glasses you want a unique selling point that is relevant.
Seeing as though (what a pun!) your main competition will be optometrists, I'd think that incredibly fast service might be the best one to focus on.
What's different about you to your competitors?
Is that difference important in the customer's decision making process?
Is it a difference that can be easily beaten by your competition? No....then that's it then.
Cheers
Brendon
Labels: reading glasses
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