Why You Need Case Studies On Your Web Site
Just read an interesting study from Avenue A|Razorfish's "Digital Consumer Behavior Study:"55% of the 475 US Internet users surveyed in July 2007 reported checking other people’s opinions online."
Just 22% looked at comparison charts and 21% read expert reviews.
I know that I'm more influenced by reviews by 'real' people than almost anything else.
What That Means For Your Web Site
Firstly, it means that my post below about Stitch n Print is more likely to generate a sale for them than almost anything else.
The use of case studies and testimonials on a site is essential.
Cheers
Brendon
Labels: web site marketing
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