Best Time To Send Email Newsletter
What's the best time to send an email to your database of email subscribers?
(Assuming you have one - if you don't check out the very reasonably priced and excellent Constant Contact to enable you to have visitors sign up to a newsletter).
Well, it depends on a range of factors but a recent case study on the excellent Marketing Sherpa (open access to January 29) gives some food for thought.
Tuesday's Work Best For Us
We've always found Tuesday to be the best day.
As for time, we've never tested this but we tend to send emails at 10 am.
We send at 10 am because we assume people come into their office, check their overnight emails, delete whatever isn't urgent and then get down to business.
1 of 50 Emails or 1 of 2
If we send our email at 10 am we avoid being 1 of 50 emails, and (hopefully) are just 1 of a couple downloaded. Thus increasing the likelihood of being looked at.
Like I say, we've never tested the timing - but the Marketing Sherpa case study has....... read the full results here.
(And remember to keep testing and measuring.)
Cheers
Brendon
P.S: Yes, I know this advice to test and measure goes against what I said here but that's marketing. You gotta change it up.
Labels: web marketing, web site marketing
[ comments ]
I know that your direct business efforts are locally focused, but your reach is global ... one thing I'd advice people to look at before they even decide on send out time to try is to look at where their vistors are from and when vistors come to the website.
My blog traffic (on a number of bogs) comes in three 'humps' ... start of business in Europe, in New York and in Hong Kong/Sydney ... send out mailing sin three different time groups? Pick a compromise time.
Here's a great free tool ... go to their meeting planner, invaluable for cross-ocean communications:
www.timeanddate.com