Monday, January 7  

Controversy Works - But Would It Work For You?

A few days ago I talked about how you have to stand out with your marketing.

One way to do this is to be controversial. Controversy works.

A master of using controversy to get attention for his business is Bob Parsons of Go Daddy (the world's biggest domain name registrar).

You see, Bob uses a buxom model in all sorts of suggestive ways.

Bob has been brilliant at maximising the effect of getting his risque ads banned from the Superbowl a few years back.

Massive Attention

Now even the making of his ads gets massive attention - and that gives his business an enormous boost in the market.

His share of the market has risen from 16% to 36% in just a couple of years - mostly due to his ads.

A Word Of Warning

But a word of warning.

Be aware that whilst controversy creates attention, it's not always the right way to advertise.

So if you're thinking of using Bob's model in your ad for your church group, I'd probably think again.

Cheers

Brendon