Why Web Sites Don't Get Ranked In Google
I've just got off the phone with a client, Nicole, who has a beauty salon in Cammeray.
We're just about to do some search engine work so that Nicole's site gets higher rankings in search engines.Something Nicole said in our chat was worth mentioning.
You see, Nicole said she did a Google search for "beauty salon Cammeray" and she didn't come up in the results (she comes up about # 50).
That surprised Nicole because, as she said, her business is a beauty salon in Cammeray.
"My Business Is About That So It Should Come Up"
That's a common line of thought - "Well, my business is the only tree lopping business in Maryland so it should come up number 1."
Nope.
If you don't leave some pretty obvious hints letting search engines know what your site is about they simply won't know.
If you let Google know what the site is about it will, all things being equal, get a good ranking. Because Google wants to show great results.
If you take a look at Nicole's Sydney beauty salon site, you'll see that nowhere does it really say "beauty salon" and "Cammeray" together.
So the site doesn't get a good ranking for "beauty salon Cammeray".
Google Doesn't Assume Stuff
Google doesn't assume stuff - Google needs help.
So Google needs people like me as a search engine optimisation expert, to help out web owners in telling Google what the site is about.
We do that in a number of ways. Here's what Google tells us to do.
So we do that.
It's pretty easy stuff (though time consuming).
We won't do any edits to Nicole's site for a few days - check it out now to see the aspects I mention above. We'll do the edits in a few days and she'll very quickly get found for her key phrases (beauty salon Cammeray should be pretty easy to get a high ranking for).
The Point Is......
..........getting your site a high ranking in Google is done by letting Google (and other search engines) know what your site is about.
Then they can rank it.
Cheers.
Brendon
Labels: search engine marketing, search engine promotion, search engine rankings
[ comments ]
With a town name that unique it should indeed be easy to rank ... but when Google doesn't know, nothing works.
I just read a pretty interesting report on this same idea ... the basic point of which is ... don't be 'bamboolzed by Google, Google is not smart at all', it's just a matter of putting together simple language to get the message through.
Yep, it's pretty simple stuff most of the time.
Just help them know what your page is about.
Cheers
Brendon