Monday, February 4  

Bob's Done It Again

I mentioned a few weeks back that Bob Parsons, of GoDaddy, was leveraging his rejected SuperBowl TV Commercials brilliantly again.

Bob's strategy is simply to make offensive ads, have the ad banned from being able to be used and then encourage the 'outrage' that follows for maximum publicity.

He then releases very healthy increased business stats a few weeks later.

It's a simple enough strategy.

This Year's Ad Features Beavers

This year Bob took the tack of using one of his SuperBowl ads to send people to his web site to view the "edgy" ad.

The ads that aired were pretty dull, but the one on his web site was just plain offensive. Probably the crassest ad I've seen.

These Ads Work

But from a marketing perspective that doesn't matter to Bob.

• What matters is results.
• And these ads work.
• So Bob keeps doing them.

Check the ad out here for 2 things:

1. crassness,
2. brilliantly effective marketing.

Cheers

Brendon

Labels: marketing, web marketing, web site marketing