Monday, February 25  

How Dumb Are You? The Simple Quiz With A Huge Payoff

Okay, answer this question really quickly:

Mary’s father has five daughters: 1. Nana, 2. Nene, 3, Nini, 4. Nono. What is the name of the fifth daughter?

Do you have an answer? Okay, down below for the answer.

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Did you Answer Nunu? NO! Of course it isn’t. Her name is Mary. Read the question again!

How Dumb Are You? Take The Quiz & Find Out

I found that question as part of an "How Dumb Are You?" quiz over at www.deanhunt.com.

I thought it was an excellent little quiz and Dean wrote a follow up on the impact that one simple quiz had on his visitor number.

So I wrote about it in the SitePoint Tribune newsletter I write. The newsletter has 140,000 subscribers and many of them would be interested in what Dean does.

Now here's the best where Dean shows he knows what he is doing.

Dean leverages the mention in the SitePoint Tribune to build his own credibility to his audience even further.

A Simple Strategy

It's a very simple strategy that you'll see smart marketers use.

If an independent and credible source mentions your product/service/quiz/whatever then it makes perfect sense to shout that from the rooftops.

It's basically seen as "social proof" - that is, if someone in authority/credible thinks you're great then other people will think you're great because others do.

Huge Crowd Stopped = More People Stop

It's the same reason people stop and look at a busker with a huge crowd around him on the street - he must be good because everyone else has stopped.

What Dean has done is further aid the perception of being expert by subtly getting in the mention that SitePoint featured his quiz.

Simple stuff that builds credibility in the audience's mind.

And further proof that Dean knows what he is doing.

Cheers

Brendon