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Wednesday, March 19  

How To Do A Survey

I was thinking today.......I do it occasionally ;o)

Yesterday I was speaking with a client about surveys and the most effective way to get them done.

When I say "effective" I don't mean getting the most done in the shortest period of time.

I mean "effective" across a whole range of criteria that includes:
  • useful information
  • detailed information
  • opportunity to build the relationship
  • and much more
In order, here are the most "effective" ways to do a survey:
  1. In person
  2. Via the phone
  3. Via email/web site
  4. Via mail
All are good - after all, doing something is usually better than doing nothing.

Remember, reward the person who has helped you out by doing your survey. But don't make it such a great reward that it skews your results.

Cheers

Brendon

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