The Same Reason You Don't Want Britney Spears Promoting Your Child Care Centre
Here in Australia we have a well known ex-sportsman called Glenn McGrath.Glenn is promoting a carbon offset program via Landcare Australia.
That's great - using his profile to help a good cause.
But here's the thing - Glenn drives a Hummer.
Yep, a Hummer. The gas guzzling, planet destroying monstrosity of a car.
- Glenn has no credibility to promote carbon offset programs.
- He doesn't fit the program.
- He's not authentic or credible in any way when he talks about carbon offsets because of this.
And it's all because of perception - the Hummer is perceived as a gas guzzling, planet destroying car by many. I'm not sure if that's entirely true, but that's the perception.
Cheers
Brendon
P.S: The Prius outdoes Hummer in Hummer damage
Labels: marketing, public relations
[ comments ]
Guess what. We finished all 300 before we had finished 300 of other makes and models. The reason? The Hummers were _always_ available in the shop for us to work while undergoing other unscheduled maintenance.
I've been driving nearly 50 years, have never seen a more poorly engineered and constructed vehicle ... and that includes owning a Vauxhall saloon from the 1950's complete with what Lucas laughing called an electrical system.
What do we do with this piece of trash vehicle boss? "Put a huge price tag on it and sell it to celebrities"..... Amazing marketing, truly.