Draft 8: A Caring Business Is What You Want
(Note: I think I must have been a bit grumpy when I wrote this.)I've been in business for 10 years now.
The vast majority of that time has been developing web sites. We still have our very first ever client.
One of the niches we operate in is an industry where various companies try and sell an online sales system to our clients.
Now, we develop perfectly good sales process for our clients and they are thrilled with the results.
But then Company A comes along and via high pressure tactics (and, I must say, a pretty convincing spiel) sells my clients this sales system.
They promise the world with this sales system. All of their competitors essentially sell the same sales system.
Which is fine.
Except what happens is this: the site fails.
You see, the sales system is, in a word, crap.
It simply doesn't work. It's cumbersome, time wasting, illogical and simply ineffective.
Whereas our client have generated x10 $1,000 sales with our system, the new system will come along and sales will dive.
Often to zero.
The point is this.
None of these big companies care. All they do is churn through salespeople like you wouldn't believe, pushing their terrible product onto unsuspecting clients.
Our clients suffer a pretty significant financial loss and their business goes backwards.
But the big company doesn't care. Because it will be a new guy in the salesperson seat next week and he's not their to build a long term relationship.
He's just there to meet his quota for the day.
So when you're searching for suppliers, the big tip is to find someone who cares about your business.
Maybe someone small enough so you are a decent part of their income.
But not so big that you're just another number.
Cheers
Brendon
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