Tuesday, April 22  

Value Is In The Eye of The Buyer

I have just answered a comment that Mel says may well be the most insightful thing I've ever said.

I'm not sure about that - I mean I don't say much insightful stuff, not that I say so much insightful stuff that it would be hard to beat previous stuff (that's for all the haters!).

Ted asks:

Brendon,

With SEOBook following Brian Clark's paid content lead are there any thoughts to you running your (awesome) web design business kit in a similar fashion?

PS When / Why did you take your photo off the homepage?

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Answer:

Hi Ted

Thanks for the comment - not at this stage.

I'm in talks with someone about contributing to what he is doing.

I have a ton of useful info for people running web businesses but 2 things happen:

* people don't implement
* they don't want to pay

I have a very simple strategy that would increase every web developer's income by $30,000 a year (and the business value by probably $300,000).

BUT like I say, people won't pay for the info.

And because they won't pay, they don't see the value if I just give it away.

If they don't see it as valuable information, then they won't implement.

If they don't implement, nothing happens.

It's mostly a waste of their time and mine.

And yes, for $10,000 I will guarantee your web design/development business an extra $30,000 a year in income!

It's a simple and basic strategy/angle/skill that I divulge in my Kit and have done on this blog a few times before.

That's a long answer to say no, I'm not looking at providing paid content because I don't think people get value from it in most cases (but that's not to say the content isn't tremendously valuable).

Cheers

Brendon