Draft 3: Why This Site Is Absolutely Beautiful
In one of post comments below someone (who doesn't give their name) has a bit of a moan about how ugly this site is.He/she was a grumpy commenter who commented in a very negative way.
My argument about this site is this:
- It's not great looking
- It works
- It is tremendously valuable for us in search engines
The only criteria on whether your web site is a good one is if it works great at what it's meant to do.
No-one (apart from obnoxious designers) cares how your site looks.
(And yes, I know that your site has to look okay - but there are many, many other factors that matter more.)
So even though our site isn't great looking, it doesn't matter.
# 1 because that doesn't mean your site is going to look like this one
# 2 because having a successful site isn't about having the world's most beautiful site.
Here's a testimonial I received (completely unsolicited) from a Gold Coast computer repairs owner.
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Hi Brendon
It’s been 4mths now since the launch of our website and we have been monitoring our sales and enquiry rate during this time and have to say the results are outstanding.
We receive nothing but praise regarding the web site design and ease of use for my clients.
Congratulations to you and your design team.
Our sales and service calls have been increasing every month at a steady 25% growth rate. We can only attribute this to your expertise in search engine optimisation and overall marketing strategy.
Both Lillian and myself can only congratulate you and your professional staff and look forward to a continued association with Tailored Consulting
Regards Steve & Lillian
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What Steve & Lillian Don't Care About
Do you think Steve and Lillian could care about how the site looked if it wasn't performing.
The best looking site doesn't win. The best marketed site with the right information at the right time for the right visitor wins!
Okay, but having said all that..................;o)
We will be redesigning this site in the next little while.
Not because of the design, but because the navigation is becoming a little messy. It's about ease of use for the visitor in finding the information they want.
Cheers
Brendon "I'll step down off my high horse now" Sinclair
[ comments ]
In that sense (and it's a pretty important sense), it's a massively successful site! I'm not going to waste my time looking at pretty sites that give me nothing.
It's the thing a ton of web designers miss.
I think the navigation is a bit messy and we need a general tidy up.
Cheers
Brendon
Howdy Anon - if you're talking about the testimonial clients it's Steve & Lillian over at www.aplusit.com.au.
I don't always link over to stuff because I think it looks a bit too much at times - like we're trying to give clients links (which we often are - as I've explained to you before, we're a business and want people to know about our clients).
But I think what you're trying to say is that we're being dishonest when we talk about client sites or whatever.
We've provided links and very detailed case studies before to be of use to people and what happens is morons like Anon ring our clients us with stuff like "Tailored are charging you too much - we can do it cheaper."
But I think you just want to be negative because you're angry about something (I don't actually care)- so go away.
Your comments don't actually provide any value to the blog and waste our time by me writing responses like this.
So go away and stop wasting our time.