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Thursday, July 17  

Dick held on sexual battery charges - The greatest sub-editor ever??

I often talk about grabbing attention with good copywriting.

Masters of this art are, of course, newspaper sub-editors. They're the guys who come up with the headlines on newspapers.

Well, one of the great sub-editors has been at work. This from the News.com.au site:


The heading leads here.

Your marketing needs to grab attention. Copywriting is essentially marketing.

Cheers

Brendon
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