Thursday, August 14  

Control Your Brand 101

When I spoke to the Kingscliff TAFE students earlier this week, I strongly suggested that they control their brand as much as possible.

The brand in this case being themselves.

That is, when a prospective employer or client checks you out via an online search, you want to ensure they only find good stuff.

These days your online profile is extremely important. If you upload lewd photos to your Facebook profile, then you're not protecting your brand so well.

Same with comments - they're almost impossible to take back.

If you're a teacher, then posting those photos and sexually suggestive stuff isn't going to help your career much. In fact, it could well destroy it.

Be smart online.
Protect yourself as much as possible.

Cheers

Brendon