Monday, December 1  

Step 1 In Assessing Advertising Opportunities

Advertising can be difficult to assess when you're taking your first ad in a media you haven't tried before.

Sure, the salesman will tell you his magazine is fantastic, gets 100,000 readers each issue and will result in big sales for you. Usually he's full of crap.

But how can you tell.

A very simple advertising assessment strategy I've implemented over the years is easy and effective.

I get hold of the magazine/newspaper/TV show whatever I'll be advertising in and I see who else advertises with them.

A Quick Phone Call

A quick phone call and (as long as they're not a competitor) I'll have the truth about the effectiveness of advertising in that media.

Cheap, simple and effective.

It's a few quick phone calls that have saved me thousands of $$$ over the years.

Cheers

Brendon

Labels: General Marketing