Below is my top 5 list on what you should be doing with your web site today to make it more successful tomorrow.
1. Install Google Analytics – gives brilliant data on your web site visitors.
You can only make the right future decisions based on past data, and that past data is great as a benchmark – Google Analytics is free and very easy to install.
For most web sites it would take 15 minutes.
2. Update your web site with fresh information.
Stale web sites are boring for everyone. Update it with useful and interesting information as much as possible.
3. Figure out what would be the absolute best term to get found for in Google.
We generally use this tool for that.
4. Start working on getting found in Google for that best term.
You’ll find ways to do this here, here and here.
Or you can contact us and ask us to help.
5. Work, work, work on getting your web site to work.
This might mean making sales or generating leads – whatever it is, continue to tweak your site so it gets the results your after.
(The most obvious way to start is with the copywriting of most sites – usually boring, non-benefit focused stuff.)
Hope that helps.
Cheers
Brendon
Cheers,
