Aaron Wall's SEO Book

- Aaron Wall

"SEO Book" is a book by search engine optimization expert Aaron Wall teaching you the tried and true techniques for search engine success as practised by those who truly know what they are doing. My experience with Aaron's work has been nothing but positive and he has, over the past year or so, become a widely recognised authority on the subject of search engine optimization.

Before you read the rest of this review, if you want to see my video Case Study of how we used this e-book to achieve high rankings then click on the image below:

..... Back To The Review

SEO Book is a regularly updated e-book running to about 150 pages (it updates frequently). It also comes with some excellent add-ons such as SEO (Search Engine Optimization) Tools. This useful little addition can save you literally weeks of research by pointing you in the right direction for all of the tools the experts use - they're great tools that are required for being a success at search engine optimization.

SEO Book - The Meat

Aaron's easy writing style is the first thing you'll notice. He writes in a very relaxed manner and doesn't come across as a "know all" - something that gave me a lot of confidence in him as I know from experience that search engine optimization is an ever-changing process and no-one can be certain of exactly what they're saying! It's all about testing and measuring.

The SEO Book starts at the start - always a good place to begin ;o) - Aaron begins by defining why search engine rankings can be so important, then he moves on to look at the history of the web and then takes you through the basics of choosing a domain name and a hosting plan.

"You expertly covered (but worded simply) the most important aspects of Internet Marketing. You also tell it like it is - "This works, this doesn't", and simple "Here's Why", and "How to do it" with Great Resources to Boot"

The guide goes on to detail:

• Copywriting and Usability
• How to write for search engines - how to write page titles, internal linking, navigation, optimizing your page content
• Search engine interactions - including link building, the best text to have on incoming links and more
• Pay Per Click strategies - Pay Per Click advertising is becoming more and more important. The SEO Book provides some very solid ideas on getting the most from this form of search engine marketing
• How to monitor results - one of the most important things to do
• How to hire a search engine optimization expert
• Quick start checklist
• ....and much more

Search Engine Optimization Made Easy

The biggest difficulty with search engine optimization is implementing the things we know we should do.

With the knowledge and tools the SEO Book provides this is simplier than ever before. Aaron provides the information you need in a way that makes you say "This stuff is simple! I can do this."

And when it's simple it gets done. And when it gets done you get results. It's that simple.

Probably the best example I can provide is that by using knowledge from Aaron's book I achieved a # 1 position in Google in just days for a client's web site (on a competitive key word). This site had been worked on extensively previously by 2 search engine "experts" and the site had never broken the top 100.

The Client Was Amazed

The client was amazed. I took all the credit of course ;o) (sorry Aaron!). It was easy using the quality methods Aaron advocates.

In the search engine world what happens is the search engines regularly change the way they rank sites - that is, if you're number 1 one day you may well drop to number 100 the next with only a minor change.

Not Only A Book - It Gets Updated Frequently & Comes Complete With Tools To Save You Hours Of Work

The SEO Book helps you stay on top - Aaron updates the book regularly, as well as providing the tools to keep ahead of the pack. I found his Excel spreadsheet list of Directories to be an excellent resource that I use constantly.

"I am reading SEO Book right now, and I have not found a better, all-in-one write-up on building a good website, and seo. Amazing. I cannot put the highlighter down, and I am torn between jumping on my computer to make changes to my site every page or to keep reading your book."

Because of the constant updates of the book - and via Aaron's excellent SEO Blog - you'll be buying a book that will always be up to the minute. Great information delivered in an easy to read style with a ton of resources to help you achieve high rankings.

This is a quality book by a guy well recognised as a true leader in the field. It's an absolute bargain at the price.

And if you are not fully satisfied with The SEO Book Aaron offers a risk-free 90 day money back guarantee. Aaron is a solid, quality guy and there's no risk that this will be your best buy of the year.

Rating: 5/5

Click here to check it out now.

Brendon Sinclair