The WORST advertisement I have ever read
If your ad writer does this… SACK HIM!!!
I’m sitting here reading a marketing magazine (the creative genius behind it called it… ‘Marketing’. I actually love the name. Perfectly descriptive and you know exactly what it is about). Anyway…
…in the back of the magazine they have the usual classified ads. One such ad reads something like:
Top 5 reasons why this ad is effective
It shows who we are
It tells you what we do
The ad contains a cute image
It tells you how to contact us
It ends with our logo
We write great ads. Ph: 5555 5555
That is the worst advertisement I have ever read!!
The clowns who wrote that should be taken out and made to tear money up… because if their own advertisement is any indication of their copy writing ability, that’s exactly what they are doing with their client’s money.
Your ad needs to do this:
- Grab ATTENTION!!
- Make an offer
- Tell the person what to do next
(Attention, Interest, Desire, Action)
AIDA is an age-old formula for writing decent ads. Stick with it because it works. Don’t be clever. Don’t be too smart. Stick with the basics because they work!
Do that and you’ll make sales. Ponce around with trendy, pretty sounding ads and you’ll waste your money.
- Tell the customer about what you offer.
- Make the customer an offer.
- Tell him what benefits he will receive.
- Ask him/her to buy.
- Tell them exactly what they must do to buy.
Cheers,
