Andrew, it must be the cync in me but that was the first thing I thought of!
But then I thought, nah, the reputation damage wouldn’t, I don’t believe, outweigh the value from the links.

Hope you’re well.

Cheers

Brendon

1. I’ll leave out the obvious … don’t make rude comments about others to strangers … dumb.
2. But the thrust of this mis-guided sales pitch is wrong, wrong, wrong. Brendon has mentioned it several times here. I’ve bene in some on-going discussions on my blog too on this issue … under the general heading that the world is not flat. Business online should be seeking growth and expansion outside their hom emarkets, not treating international reach as asomehting to avoid … and any pitch that is aoimed, as this one was, toward the cleint being stupid (wasting ad dollars) is a bad choice. In the real world your potential cleint may indeed be doing somehting stupid … but it’s bad business to try to tell him that. Build on positive alternatives, not pointing out mistakes.
3. The biggest lesson anyone who sells on the phone should take from this egregious example … especially in today’s VOIP world, calls are not always clear. Many telemarketers, in particular, use headsets and other equipment that makes their voices unclear. …. if a client says he is having trouble hearing you … take steps to correct that problem first … you can’t sell a lifejacket to a drowning man if he can’t _hear_ you.