We’ve been testing and trialing this and I’m mighty impressed.
Displays The Presenter & Much More
The viewers sees the video of the presenter, whilst another part of the screen can show slides, video and lots of other things.
The presenter sees pretty much the same, but with a few extra controls.
A very neat way to make a presentation to your remote audience.
Instant Presenter comes with lots of other features (including payment integration so you can charge people for viewing your presentation) – check it out for a very neat solution for Webinars.
A while back I had an interesting chat with a client and his unusual use of testimonials.
You see, he gives his potential customers the name and phone number of people he had problems with in the past, and says ‘Give this person a call and ask him to tell you how we deal with problems or unhappy clients.’”
What a great strategy!
The previously unhappy customer relates his experience and explains how my client dealt with it.
Unhappy Customers Can Be Your Best Customers
I’ve talked previously about how unhappy customers whose negative issues are resolved to their satisfaction often become highly profitable.
Often, they keep buying from you because the perceived risk — a major barrier to any buying decision — has effectively been removed.
Are you asking these previously unhappy clients to tell others how annoyed with you they were at the beginning?
If you do, you could have a great new source of brilliant testimonials.
One of my clients has just emailed to let me know he’s been called by a web company looking to take over and redo his web site.
Their pitch was hard sell and based on “We can get you great search engine rankings – we can get you into Google’s top 10 for the term “low cost Gold Coast accommodation.”"
Wow!
Sounds super impressive and these guys must really know what they’re doing! Right??
Wrong.
Full of Crap
The sales person is full of crap.
You see, no one searches on the term “low cost Gold Coast accommodation” (check that out here).
So it’s a piece of cake to get a high ranking for that term -something I demonstrated when I wrote that blog post below and was ranked at # 2 and 3 for “low cost Gold Coast accommodation” within 10 minutes.
Because no one searches on the term, no one wants to be in Google’s top 10 for it. It’s a waste of time developing a page to achieve that ranking.
A Deceptive Little Trick
It’s a neat little deceptive trick by web sales people – “Look at how clever we are – we got our clients in Google’s top 10 for the term [insert never searched for term here] and can do the same for you!”
Don’t be deceived by the bullshit.
Business is hard enough without donating money to jerks who have no intention of helping your business.
What Can You Do To Protect Yourself?
Well, the main thing is to find someone you trust.
Cold callers would come last on the list of people to trust.
Providers referred by friends or family would probably be first on the list.
A very neat way to make a presentation to your remote audience.
The sales person is full of crap.
