More and more these days we develop what’s called Content Managed web sites for clients.
That is, web sites where they can manage the content themselves from:
creating pages
adding words and photos
edit the entire site
link to other web sites
lots more
I saw a guy’s site the other day which would be a perfect candidate for a decent Content Management System (CMS).
This guy has a business that could attract a ton of customers from search engines.
His main competitor dominates the search engines for his relevant keywords.
This guy has lots of content – from web site copy to YouTube videos, etc – to add to his site.
A decent CMS is imperative for this guy because he’ll be able to very quickly and easily create new pages to target the search terms he needs to get found for.
A decent CMS will also allow him to add fresh content, YouTube videos and more – these things will help position him as an expert and increase the sales from his web site. Simple stuff.
This web site is a Content Management System
Without a decent Content Management System his site will sit there and stagnate – all because it’s too hard and too expensive to get a web developer to update his site.
Don’t Waste Your Investment
Web sites are a significant investment for many businesses – don’t waste that investment with the wrong sort of site.
Cost To Convert Your Site To A Content Management System
The cost to convert your web site to a Content Management System can be less than you might think – give us a yell on 07 5535 1967 if you’d like a quote on having it done and save yourself time, money and hassle into the future (and have a much better web site).
As regular readers know, I’ve been doing web site development and marketing for a few years now (12+ which makes me as old as Methuselah in web years!).
Because of that experience, I’ve tried a whole range of different strategies to get our clients more visitors to their web sites and to their businesses.
Last Friday I had a light bulb moment.
I quickly discussed it with Anthony and 5 minutes later we’d implemented it onto a client’s web site.
Today I rang that client to see if she’d noticed any sort of difference in her stats – the client gets emailed (50%) and phoned (50%) from potential customers who visit her web site.
“Last Monday I had 2 phone calls. Yesterday I had 22.”
From 2 to 22 Leads
Wow!
From 2 to 22 leads!
Now, I’m not saying this is all because of the one change, but I’ve no doubt it helped.
What I am saying is that little things mater.
Constant testing matters.
Changing things up matters.
Be proactive with your web site marketing and you’ll find what works best for you.
What We Did For This Result
You’re probably wondering what change we made to this client’s web site to increase the lead generation.
It’s was simple.
The client is # 2 in Google for the major key term we’re targeting.
Many (50%) leads come in via phone.
We simply added the phone number and opening hours into the meta description (this is the snippet of text Google displays in its search results).
Person does a search for my client’s business.
Sees them at # 2.
Sees the phone number without even having to click through.
Picks up the phone and rings.
Simple. Effective.
(Note that there is a bit of a danger is affecting the search engine rankings when you edit the meta description.)
I’ve been getting asked more and more often these days what people should do to help ensure their business gets through the tough times many businesses are now going through.
Here’s a simple 4 point plan on helping your business succeed:
1. Start Measuring
Measure all the key indicators for your business – they might include:
number of sales
value of sales
number of leads generated each day
number of people walking into your shop
number of web site visitors
This is important because you want a benchmark so you can measure the effectiveness (or otherwise) of your marketing actions.
2. Make a Plan
Making a Marketing Plan can be overwhelming.
I remember when I first started doing marketing plans I would do days, if not weeks of research.
Then I’d put together a massive plan running into hundreds of pages.
These days I can get the marketing plan onto 1 page (like this) and it is way more successful.
We’ve been testing and trialing this and I’m mighty impressed.
Displays The Presenter & Much More
The viewers sees the video of the presenter, whilst another part of the screen can show slides, video and lots of other things.
The presenter sees pretty much the same, but with a few extra controls.
A very neat way to make a presentation to your remote audience.
Instant Presenter comes with lots of other features (including payment integration so you can charge people for viewing your presentation) – check it out for a very neat solution for Webinars.
A while back I had an interesting chat with a client and his unusual use of testimonials.
You see, he gives his potential customers the name and phone number of people he had problems with in the past, and says ‘Give this person a call and ask him to tell you how we deal with problems or unhappy clients.’”
What a great strategy!
The previously unhappy customer relates his experience and explains how my client dealt with it.
Unhappy Customers Can Be Your Best Customers
I’ve talked previously about how unhappy customers whose negative issues are resolved to their satisfaction often become highly profitable.
Often, they keep buying from you because the perceived risk — a major barrier to any buying decision — has effectively been removed.
Are you asking these previously unhappy clients to tell others how annoyed with you they were at the beginning?
If you do, you could have a great new source of brilliant testimonials.
A very neat way to make a presentation to your remote audience.
