In case you haven’t been following it, Old Spice produced the most brilliant TV ad in the history of the world a while back.

They then followed up with some wonderful strategy to leverage the success of this ad.

Sadly, this too, like all good things, must come to an end.

Many people have asked if I’m the actor in the ad – whilst I can understand people confusing him with me, it’s not me.

His Name, Not Mine

Although, strangely, my wife does call out his name and not mine when we’re in the throes of passion.

Which is generally 7 times a night.

Cheers

Brendon

I gave someone a bit of advice today and he said “That’s gold!”

Of course it bloody is – everything that comes out of my mouth is gold!

The advice was this:

Don’t let your personal biases and opinions stop you accepting good advice or implementing good ideas.

Obnoxious Ego Maniac Whose Mum’s Thinks He’s Funny

I think I’m a good example of this.

A bird, a plane...no, it's Super Idiot!

1. Oodles of people don’t like my writing style.
2. Others think I’m an obnoxious dickhead.
3. Some think I’m an ego maniac.
4. A few (thank you mum and dad!) think I’m funny.
5. One or 2 think I know what I’m talking about when it comes to marketing.

Don’t let your personal bias toward me stop you from taking on board and implementing some good advice you might find here.

After all, with:

• 7 + years of almost daily blogging,
• tons of articles,
• newsletters dating back 6 years,
• videos, and
• case studies

you’ll probably find at least 1 bit of decent advice.

Cheers

Brendon

Many sites I look have pretty dull home pages.

If your site sells stuff then you want to hit people hard and fast with the right information that influences their choice.

This information includes:

1. Key benefit in buying from you
2. Key difference to the competition

Reduce the perceived sense of risk in buying from you with the use of:

1. Testimonials
2. Guarantees

A Neat Example

The sales page for my Web Design Business Kit is a great example of this;

• You’ll read a bit about me that establishes my credibility
• There’s sample chapters you can download and read
• You’ll notice testimonials on the side of the page and the hundreds here?
• Then there’s the 100% Money Back Guarantee graphic on the right and further explanation here.
• Not to mention the “Why Order from SitePoint” link on the right.

All done to establish trust and belief in the book and remove the risk of buying it (it’s a great 100% Money Back Guarantee).

Benchmarking Avoids The Hard Yards

Benchmarking against sales pages like that one are a great way to improve your own page.

What can you do on your web site to make it more attractive to potential buyers?

Cheers

Brendon

Not saying Woot have stolen my idea of being silly to be different and to get noticed, but you would have to be a monkey not to notice the same philosophy. ;o)

Prize Draw For Our Client

The “Woot Sold To Amazon” Video

Brilliant stuff by Woot.

Brendon

Here’s a nice follow on from the best ad I’ve ever seen.

Cheers

Brendon

You probably know I’m not a big fan of boring marketing.

You may have even seen our stupid attempts to make our competition draws a little more interesting previously.

So I love it when a client okays a stupid/ridiculous idea for their competition draw.

Cheers

Brendon

I just got sent a draft of a customer’s email newsletter.

Thought my response might be useful for those writing web pages and newsletter.

=================

Thanks Brooke

Looking good.

Quick tip – break your paragraphs up a bit.
Way too much text which puts people off reading.

You can break the text up in a number of ways:

• Bullet points
• Sub headings

Then there’s:

1. Bolding text
2. Numbered lists

People don’t really read these things – they skim.

When they skim they find words that interest them and then read from there.

The final tip is smaller sentences.

Just like I’ve done here.

As you can probably tell, the above is way easier to read than this:

Thanks Brooke. Looking good. Quick tip – break your paragraphs up a bit. Way too much text which puts people off reading. You can break the text up in a number of ways: Bullet points, Sub headings. Then there’s bolding text and numbered lists. People don’t really read these things – they skim. When they skim they find words that interest them and then read from there.The final tip is smaller sentences. Just like I’ve done here.

Regards

Brendon Sinclair
brendon@tailored.com.au
www.tailored.com.au
Ph: 07 5535 1967

The other great thing surveys give you, aside from very useful information, is an opportunity to contact your target market.

Let’s look at the contacts made for my latest client doing a survey:

1. Email sent – Please do survey
2. Email sent – Reminder to do the survey
3. Email sent – Final reminder to do survey
4. Email sent – Winner of survey participants announced (email directs the person back to the web site to view the competition draw)
5. Phone call/Email all survey participants to say thanks for their great feedback.

Your Business Is Now Top of Mind

With 1 simple survey your business is now top of mind and you’ve made a personal connection.

Simple, easy and very cheap.

Could your business benefit from a survey?

We use One Minute Poll for our surveys – cheap ($50 pa subscription) and very, very easy to use.

Cheers

Brendon