We’ve just added a lovely bit of video to a client’s Currumbin Beach resort.
Amazing shots from a model helicopter!
Cheers,
From the category archives:
General Marketing
I had a meeting last week with a client who told me what I always like to hear.
Her web site sales had been profitable enough to pay for the web site we developed for her.
And that’s great.
Especially considering her previous site made almost $0 in sales (for about the same cost we did the web site for).
Marketing Shouldn’t Cost You A Cent
I’ve always said that any marketing you do shouldn’t cost you a cent.
It’s pretty easy really – if your marketing isn’t working, then stop doing it.
If your marketing is working well and generating sales, then keep doing it.
Your website shouldn’t cost you a cent, because if it’s done right it should be making you more than it cost.
That’s what I reckon anyway.
Cheers,
Just launched a new site for a brilliant tour/travel company here in Australia that specialises in trips to Bhutan.
A freshen of their site has really lifted things and James and Nicola, who absolutely love Bhutan, are delighted with the result.
See below for the before and after.
The Before
The Before - Bhutan.com.au - click for larger version
The After
The After - Bhutan.com.au - Click for larger image
Contact Bhutan and Beyond here for more info about taking a break in this amazing country.
Cheers
Brendon
Cheers,
I’ve been developing and marketing web sites for 12 years now.
In that time, I’ve managed to put together some pretty remarkable sites.
By that, I mean web sites that have made a truckload of sales.
“Oi Brendon…..Look At Me Mate’s Web Site!”
One of our existing clients asked me to take a look at her friend’s web site.
And I’m not being unkind when I describe it as waste of the client’s money.
Sure, the site looked quite pretty, but no one really cares about that.
Okay, here’s the site – Marriage Celebrant Gold Coast.
Sure, it’s a pretty enough site, but it’s the important stuff that’s been changed.
Here’s how it works if you’re a wedding celebrant on the Gold Coast (or anywhere for that matter).
- A bride hears of the service you offer.
- She contacts you and asks if you can help.
- You go marry the happy couple.
- You get paid.
Easy!
Nowadays, many brides will look online to find a marriage celebrant. Mostly they’ll visit Google and start the search.
This stuff ain’t rocket science.
So Ruth’s web site will become a success more because of what we took than what we put on.
What We Took Off
1. The first thing we did with Ruth’s marriage celebrant site was remove the 15 seconds Flash introduction (that didn’t have a ‘Skip’ or ‘Back’ button).
Flash can be a disaster for many reasons. Search engines can’t really read flash content, iPads and iPhones won’t display Flash at all, and it can be slow to load. Making people wait an astonishing 15 seconds before they see any of your content is beyond stupid.
2. Then we converted the web site to a Content Management System which means she can easily edit it herself.
3. After that we tidied up the web site so that when Google eventually finds it, it can see what the site is about.
That’ll help with rankings and before you know it Ruth has a thriving marriage celebrant business.
All because we took off the Flash player and made the site easier for Google to understand.
I”ll let you know how the site goes.
Cheers,
A took a call a couple of days ago from someone I didn’t know - Heidi.
Heidi is just about to start up her web design business and had purchased my Web Design Business Kit.
She also had a couple of questions, which I did my best to answer.
It was lovely work what Heidi did and was an excellent indicator that she’ll be successful in her business.
And here are the reasons why.
Heidi Didn’t Really Have Questions
You see, Heidi didn’t really have any questions.
She just made something up so she had a reason to call.
She called because, at a guess, she wanted to make a connection.
She made that connection by mentioning that she’d purchase my Web Design Business Kit.
Which makes me feel all soft and gooey towards her.
It also means I’ll like her.
And be way more receptive to answering her questions.
So from a 5 minute phone call Heidi now has:
- Had some questions answered
- A possible source of work
- But most of all, Heidi now has a resource (that’ll be me) – a guy who’s connected, experienced and expert and who knows her.
Business Is Tough & Hard
Being in business is hard and it’s tough.
We all need as much help as we can .
A sure indicator for future success in business is recognising that and engaging as many resources you can to help you be successful.
Like Heidi did with a simple phone call.
Cheers,
Just before you die, your life flashes before your eyes.
Like in this video below.
And I reckon the movie that gets played for most people is pretty similar to this one.
Live life. You’ve only got the one (or multiple if you believe in reincarnation………but then there’s a risk you could come back as a politician and no-one wants that.).
Cheers,
Just redoing a few sites so they’re a bit neater and easy to understand for searching – first off the rank is for Gold Coast Accountants at Oculus Group. He likes the idea of being the world’s best accountant!
The Director (David de Closey) is a mate of mine who’s a mad keen triathlete and sometime public speaker.
He’s still a bit angry with me because at a recent charity night he got bumped from the speakers because of me.
Say it with me: Ha!
Cheers,
