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Customer Service Archive
One place I’ve never visited is Vanuatu and I’m really not sure why.
I love remote places and getting away from it all and have been checking out some Vanuatu holiday homes for rent for a quick break. We tend to get a bit dull these days and holiday in the usually dull resorts, but after my motorbike trip across Bhutan last year I’m keen to get to more out of the way places.
Not that Vanuatu is that out of the way – just a few hours of flying and you’re there.
Anyway, looking to check out Vanuatu and the beaches for a nice break.
We do a few photoshoots for clients and use a Photoshoot Brief Document we put together.
If you do any photoshoots, your photographer will love this filled in with your ideas.
A great way to demonstrate your expertise in any sort of business is via social proof.
That is, other people talking about you.
It’s why we use:
on our client’s sites.
Telling people how great you are is always better when it comes from someone else.
The Power Of Social Proof
I just saw another great example of the power of social proof.
I just dropped my car in to be serviced at Jimbos, a mechanic on the Gold Coast where I live.
Now, Jimbo’s a young guy who is up with the latest and greatest in terms of car mechanics. He’s done a ton of extra training too.
An Honest Mechanic
Jimbo has a reputation as that rarest of beasts – an honest mechanic (Angry mechanics please make a line over there! ;o) ———–>)
He also has a reputation as a quality mechanic.
When I dropped my car off there was a Ferrari in Jimbo’s garage waiting to be attended to – you see, Jimbo services pretty much all the Ferrari’s on the Gold Coast.
All the driver’s have heard how good he is and they make a beeline straight to him because he’s expert and experienced.
Anyway, the point of my story (I’m getting there) is that while I was at Jimbos, I chatted with a guy who brings his car in to be serviced by Jimbo because he assumes he’s the best because he services all the Ferraris.
The “best” is a very subjective thing, but it’s a fair bet that a guy with hundreds of thousands of $$$ worth of cars sitting in his mechanic shop driveway is pretty close.
A long time ago, in a galaxy far far away… Ahem.
It was a time of great upheaval… no, wait, hold on.
Not so long ago,the search giants battled for marketshare. When you wanted to find something, you’d go to your favourite search provider. Your options included Google, Yahoo, MSN, Alta Vista, Ask Jeeves, and many others.
Google won the search engines wars because they delivered the best results. They could do this because they identified the best signals to measure the quality of a site.
Let’s say I have a web site that I haven’t updated in 8 months, and that has got just 1 link to it from another web site. And let’s say you have a web site that you update daily and that 462 links from other web site to it. [Read more…]
As you might suspect, we test a ton of things online.
One of the things we know is that if you’re trying build your brand with information reports, then you have to make it very easy for your visitors to get the report.
As soon as you start asking for:
- email addresses, and
- phone numbers
You’re going to hugely reduce the amount of people who might see your great information that positions you as an expert you might want to use.
- Check this one out for how NOT to do it.
There’s no way I’m giving my phone number out. That’ll mean a phone call interrupting me from a company I don’t know – no-one wants that.
Work smart. Do what works.
A quick shout out to the best catering in Hobart team who put on a sensational function on Saturday night for my old school’s reunion.
The Pickled Pear team do all sorts of functions including catering for weddings in Hobart and much more.
The legendary Christine Delpero is the Manager and Owner and she takes crazy pride in the catering her team does.
Managed One Of Tasmania’s Leading Restaurants
I remembered Christine from years ago when she used to manage one of Hobart’s leading seafood restaurants, the Drunken Admiral.
She’s very well known and respected in Hobart as one of the best caterers around – she does the inhouse catering at the University Club (great venue for a private function) and has full access to that as a venue (or her team comes to you).
Call them on 03 6226 2493 and tell Chris she gets a great endorsement here because she’s so great at what she does.
I headed to Hobart, Tasmania on Thursday for my school reunion on Saturday night.
I hired a car from the airport and had a quick chat to the young guy (Patrick) manning the Thrifty desk. He was very efficient, helpful and easy to deal with. I was in and out in minutes.
On Monday night I walked back into the same Thrifty office to return the car to be greeted by Patrick with:
“Hi Brendon, welcome back. How did you enjoy your reunion?”
Brilliant service when you make the customer feel special and memorable.
Nice work Patrick and the main reason – along with the great cars, crazy low prices and convenience – I’ll be using Thrifty again and again.