Just a quick shout out to the guys and gals at my favourite hammock store, Mexican Hammocks.
These guys sell an authentic hammock by Mexican weavers and import them into Australia at a great price and with free shipping.
Well worth a look.
Cheers,
From the category archives:
Customer Service
Just launched a new site for a brilliant tour/travel company here in Australia that specialises in trips to Bhutan.
A freshen of their site has really lifted things and James and Nicola, who absolutely love Bhutan, are delighted with the result.
See below for the before and after.
The Before
The Before - Bhutan.com.au - click for larger version
The After
The After - Bhutan.com.au - Click for larger image
Contact Bhutan and Beyond here for more info about taking a break in this amazing country.
Cheers
Brendon
Cheers,
I’ve been developing and marketing web sites for 12 years now.
In that time, I’ve managed to put together some pretty remarkable sites.
By that, I mean web sites that have made a truckload of sales.
“Oi Brendon…..Look At Me Mate’s Web Site!”
One of our existing clients asked me to take a look at her friend’s web site.
And I’m not being unkind when I describe it as waste of the client’s money.
Sure, the site looked quite pretty, but no one really cares about that.
Okay, here’s the site – Marriage Celebrant Gold Coast.
Sure, it’s a pretty enough site, but it’s the important stuff that’s been changed.
Here’s how it works if you’re a wedding celebrant on the Gold Coast (or anywhere for that matter).
- A bride hears of the service you offer.
- She contacts you and asks if you can help.
- You go marry the happy couple.
- You get paid.
Easy!
Nowadays, many brides will look online to find a marriage celebrant. Mostly they’ll visit Google and start the search.
This stuff ain’t rocket science.
So Ruth’s web site will become a success more because of what we took than what we put on.
What We Took Off
1. The first thing we did with Ruth’s marriage celebrant site was remove the 15 seconds Flash introduction (that didn’t have a ‘Skip’ or ‘Back’ button).
Flash can be a disaster for many reasons. Search engines can’t really read flash content, iPads and iPhones won’t display Flash at all, and it can be slow to load. Making people wait an astonishing 15 seconds before they see any of your content is beyond stupid.
2. Then we converted the web site to a Content Management System which means she can easily edit it herself.
3. After that we tidied up the web site so that when Google eventually finds it, it can see what the site is about.
That’ll help with rankings and before you know it Ruth has a thriving marriage celebrant business.
All because we took off the Flash player and made the site easier for Google to understand.
I”ll let you know how the site goes.
Cheers,
Just before you die, your life flashes before your eyes.
Like in this video below.
And I reckon the movie that gets played for most people is pretty similar to this one.
Live life. You’ve only got the one (or multiple if you believe in reincarnation………but then there’s a risk you could come back as a politician and no-one wants that.).
Cheers,
Just redoing a few sites so they’re a bit neater and easy to understand for searching – first off the rank is for Gold Coast Accountants at Oculus Group. He likes the idea of being the world’s best accountant!
The Director (David de Closey) is a mate of mine who’s a mad keen triathlete and sometime public speaker.
He’s still a bit angry with me because at a recent charity night he got bumped from the speakers because of me.
Say it with me: Ha!
Cheers,
I have 2 simple tips to share that every business should do.
They’re tips I’ve shared before, but sometimes you’ve just got to repeat yourself!
- Tip # 1 a client described as “the best thing I’ve ever done in business.”
- Tip # 2 was described as a “saviour” for his business by another client
The big tips are:
1. Do a survey of your previous customers.
People love being asked their opinion and you get great feedback on how you’re business is doing.
A survey helps to build rapport and makes your business top of mind again.
It’s a great way to connect (or reconnect) with your customers.
I use One Minute Poll – quick, easy to use and cheap (we use the $49 a year plan).
2. Send a Newsletter
A great way to connect as well, a newsletter can be super cheap (I use Mail Chimp that has a brilliant newsletter solution for free up to 2,000 subscribers).
Tell your stories, entertain, inform and educate your customers. And make offers.
People can’t buy until you make an offer.
Cheers,
I was having dinner on Thursday night with some clients at the best restaurant in Queensland (that’s as rated on Trip Advisor reviews).
The inside of the restaurant was packed and it had that warm sound of people chatting, laughter with a bit of background music.
The outside of the restaurant had some tables set up.
Allure on Currumbin for elegant casual dining
The Owner Kept Turning Guests Away
Time and again I saw Cheryl, the owner/manager of the restaurant, turn people away who’d arrived without reservations.
She would have turned away about 30 away in the end.
That didn’t make a lot of sense to me – after all, they had the tables – so I asked her about it.
Her answer was a very clear reason why she has the best restaurant in Queensland.
“Well, our 2 most experienced staff couldn’t work tonight. So I have 2 new waitresses working.
The team we have working is giving wonderful service to our guests at the moment. But if I take in more guests now, we’ll be stretched and the service quality will slip.
We’re not prepared to compromise on the quality our guests receive just so we make more money,” said Cheryl
And that, very simply, is why Cheryl’s restaurant is a raging success.
An uncompromising commitment to quality in everything they do.
The Lesson Is Clear
The lesson for any business is clear. Don’t take on new customers unless you can delight them.
Marketing has changed – your marketing is now done by your customers.
Give them your best, so they can do their best for you.
Cheers,
