Social Media Archive

Social Media Can Really Ruin Your Life …..Here’s How

Ding ding, round 12 – or did I lose count?

We’ve talked before about how Facebook is going to screw you, we’ve talked about Facebook CEO’s views on privacy, and we’ve warned you that when you apply for a job, your prospective employer WILL check you out.

A few years ago, some people set up a clever site called Please Rob Me. They did this to highlight the dangers of location-aware social media postings. If you keep telling people where you are, you make yourself vulnerable to attack or robbery. [Read more…]

Cheers,

You Don’t Actually Need A Web Site

You know what, you don’t actually want a web site.

A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page.

It doesn’t matter that your web site is a web site.

What Your Web Site Should Be

What it needs to be is a lead or sale generating tool.

It doesn’t need to be pretty or groovy or have lots of flashy bells and whistles.

What it needs to do is generate you leads and sales.

Don’t lose sight of that.

Quick & Simple Example

We recently redid a clients site.

It looks almost exactly how it always has.

Now it gets x10 the amount of visitors it used to get.  And those visitors convert to leads and sales.

  • Same look
  • Better web site structure
  • Better content
  • Better trust indicators
  • Better demonstration of the product
  • Better sales copy
  • Better search rankings

What The Client Says

“You are a legend. I am receiving a lot of enquiries thank you!

Cheers and many thanks for all your good work.

Oh, and you’re very sexy!”

*  May have made that last line up.

Cheers,

Marketing Is Changing – Here’s What Marketing Is Now

Marketing used to be about telling your market what you offer.

Now, marketing is being so brilliant that your customers tell your market about your offer.

Your customers now do your marketing for you.

  • It’s honest.
  • It’s authentic.
  • It’s cheap.

All your business has to do is be amazing.

Cheers,

“Purchases Have Become A Conversation….”

“Purchases have become a conversation.

42 percent of 18-34 year old’s connect or share their purchases via social media.”

Some more interesting info from the write-up on the recent Search Marketing Expo Advanced, in Seattle.

Wow.  Woweeee.

Cheers,

The Anatomy of A Sale………Almost ;o(

I took a call yesterday from a conference organiser – let’s call him Dave.

Seems his speaker on Social Media at the conference pulled out at the next-to-last minute and they needed a speaker.

Fast.

A 1 hour 45 minute presentation on Social Media on Wednesday.

So it was going to be a bit of a rush to put together a decent presentation in just over a day.

Anyway, we chatted about a price and he mentioned they were speaking with 1 other potential speaker about filling the spot.

Dave’s boss would be making the final decision on the speaker.

20 minutes or so later  and Dave called me back.

His boss wanted some info on the sort of social media consulting I’d done, with an idea of the sort of clients we work with and some examples.

No problem – I sent through a detailed email and moved on.

What The Boss Really Wanted

The biggest barrier when buying anything – a pair of shoes, a speech, a banana – is the perceived sense of risk.

What the boss was really asking for was, essentially, to be reassured that I wouldn’t get up and be complete crap and make them look stupid.

Trust me - I'm a man!So my email detailed information to increase my perception as a credible expert, with associated minimal risk in buying my speech.

My email included:

  • Big name clients
  • Contact details of the CEOs of these big name client
  • Links to examples of our social media work
  • Links to articles I’ve had published on the subject
  • Along with a quick note regarding professional services social media marketing:

“Especially with professional services marketing you need to:

  • demonstrate your expertise
  • articulate a point of difference
  • connect with your market
  • provide value (high perceived value with low cost)

and social media does all this and more.”

All to demonstrate my expertise and establish my credibility.

That’s what making a sale is about – establishing trust, building your credibility and reducing the perceived sense of risk in buying from you.

P.S:  And in a bloody poor response to show that what I do worked, Dave called back and said they were going with the other guy!

Cheers,

Don’t Let Your Bias Stop Your Success

I gave someone a bit of advice today and he said “That’s gold!”

Of course it bloody is – everything that comes out of my mouth is gold!

The advice was this:

Don’t let your personal biases and opinions stop you accepting good advice or implementing good ideas.

Obnoxious Ego Maniac Whose Mum Thinks He’s Funny

I think I’m a good example of this.

A bird, a plane...no, it's Super Idiot!

  1. Oodles of people don’t like my writing style.
  2. Others think I’m an obnoxious dickhead.
  3. Some think I’m an ego maniac.
  4. A few (thank you mum and dad!) think I’m funny.
  5. One or 2 think I know what I’m talking about when it comes to marketing.

Don’t let your personal bias toward me stop you from taking on board and implementing some good advice you might find here.

After all, with:

you’ll probably find at least 1 bit of decent advice.

Cheers,

Woot Monkeys Steal My Idea!

Not saying Woot have stolen my idea of being silly to be different and to get noticed, but you would have to be a monkey not to notice the same philosophy. ;o)

Prize Draw For Our Client

The “Woot Sold To Amazon” Video

Brilliant stuff by Woot.

Brendon

Cheers,

Newsletter Sent

If you’re not subscribed to Tailored News (you can by sticking your email address in the field top right of this page – it’s 100% free) then odds are your certifiably insane.

And yes, that’s a medical opinion from me ;o)

I’ve just sent out the latest edition titled “Marketing Disaster – $320 Per Night to Be Slagged Off!

Tailored News June 2010

Tailored News June 2010

Newsletter & Blog Archives

I also have a bunch of old newsletters here.

And don’t forget you can check out over 7 years of Tailored blogs here.

If you don’t want to read 7 years worth right now ;o), you might like my 3 most popular posts ever:

  1. How Miss Spinks Taught Me Everything I Ever Needed To Know About Customer Service At 8 Years Of Age
  2. 8 Lessons I Learned From A Hooker
  3. The No BS Way To Get A Job

Cheers,