From the category archives:

Social Media

If you, like me, are a Virgin Blue Velocity Club member chances are you would have received a mistakenly sent free upgrade to their Velocity Gold membership.

This is a membership that provides loads of extra goodies for frequent travelers, including lounge membership (food, showers, web access and more), priority check in, more luggage allowance and loads more.

Anyway, Virgin Blue sent out the FREE upgrade offer by mistake.

A few hours later they realised that mistake and sent an apology email, clarifying that, yes indeed, someone had cocked things up a bit and I (along with lots of other people) weren’t really getting the free upgrade.  Ooops and sorry.

There has been such an outcry over this from some quarters, including the threat of a Class Action, demands for compensatory travel vouchers and more that I decided to write a Top 10 list of ways Virgin Blue could have handled this mistake better.

Self Righteous Indignation Hits An All Time High

Self Righteous Indignation Hits An All Time High

10 Ways Virgin Blue Could Have Done Better

  1. Not have such a bunch of self righteous, over-inflated ego maniac, pompous, arrogant, entitlement assuming jerks as Velocity Club members who will whinge, whine and get their panties in a twist over a simple error that gets very quickly corrected.
  2. See above.
  3. See above.
  4. See above.
  5. See above.
  6. See above.
  7. See above.
  8. See above.
  9. See above.
  10. See above.

Here’s an idea - worry about stuff that’s important in life.

The fact that you didn’t get an upgrade you’re not entitled too isn’t so important in the big scheme of things.

Cheers

Brendon

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Most people, when they’re getting a web site completed, spend their budget on the web site development.

I don’t like that and I’ll tell you why.

I don’t like it because it doesn’t give you the best result.  And the only thing you truly want from your web site is results.

What You Really, Really Want From Your Web Site

You want your web site to dominate.

By that. I mean you want your site to dominate when someone is searching for what you do or what you sell.

  • You don’t want to be # 7 on Google for the main term you’re chasing.
  • You want to be # 1 and 2.  Maybe even own another site that is at # 3 and 4.
  • You want to be # 1 in Google AdWords.
  • You want to be # 1 on the Google Map.
  • You want 20 reviews for your business on external sites (like Google Maps, Trip Advisor, etc).
  • You have to have a site that has updated blogs, Twitter, Facebook accounts, video and more.

If you spend money on your web site you have to spend money to make sure it’s useful.

Get your site to dominate in the ways I mention above and it will be very, very useful.

Don’t let it just sit there as a wasted asset.

Cheers

Brendon

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Fred, The YouTube Phenoma

by Brendon Sinclair on September 21, 2009

Don’t ask me why, but this guy is a YouTube sensation and is pulling in the big, big bucks.

Cheers

Brendon

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Who, in their right mind, would think that doing this video below to promote Denmark using the premise that its woman are beautiful and as eager for a shag as a dog on heat, wouldn’t create hordes of furious people (especially Danish women) looking to castrate the marketing people responsible??

But then there’s this side of that particular coin.

It’s worked in creating awareness of Denmark and its women.

Not sure this video will lead to male tourists flocking to the country, but awareness is a decent platform to launch from.

I’m sure Danish women are beautiful.

But I reckon you might get more tourists if you show other things you can see and do in the country other than the women.

Cheers

Brendon

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Every now and then I do a search on my own name.

I do it because I want to know what’s being said about me online as a large part of my reputation/brand is online.

If you don’t Google yourself, then you should.  Google results on your name are an important/common part of how people will view you.

Different Sources

The information about me comes, as you’ll see here, from various sources and in different formats.

We have a Wikipedia entry.

Then this site.

Then images.

Then video.

Then Flickr.

Then Twitter.

Wow. That’s a whole lots of places the data gets sourced from.

So you can see the importance of having your face/brand/business in many different places.

If you’re in business and not in all of those places, then you need to be because you want people to find the right information on you and your business.

Don’t let other people control the information that people see about you.

Cheers

Brendon

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A great app I use on my iPhone is called Qik – you simply shoot video and it streams straight to your Qik account.

You jump on and grab the embed code and stick it where you want.  An excellent service.

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You probably can’t market like I do.

You probably can’t market like Seth Godin does.

You can market like you do.

You see, a good part of your marketing strategy is your personality and how your marketing sits with you on an emotional level.

Not everyone (hardly anyone) can market themselves like these guys.

Most people couldn’t. It wouldn’t feel right.

Doesn’t mean your marketing is wrong.

You can only do what you can do.  Find effective marketing that’s just right for you.

Because if it feels right and it works well, then that’s your marketing strategy from here on in.

Cheers

Brendon

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This post is about how to get a decent ranking in Google for a term you want – it’s not comprehensive, but it will do the job.

I was looking at wedding photographs by Hailey Bartholomew earlier and that’s still top of mind, so let’s target a term Hailey would want (I think – I haven’t actually asked).

Hailey’s a wonderful wedding photographer in Brisbane (an Australian city).  Mmmmm, I wonder what terms people would use to search for a wedding photographer?

Okay, first we need to understand that you can really only get a good ranking for 1 term per page (not always, but generally).

So let’s go over to Google and use this tool:

[click to continue…]

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