Step 6 To Web Site Marketing Success: Social Media

We’re flying along with this little web site marketing series.

Let’s take a look at what we’ve (and by “we” I mean you) have done so far to marketing your web site.

Step 1 – Added Google Analytics to your web site

Step 2 – Made up a simple web site marketing plan

Step 3 – Started implementing various search engine optimisation strategies (that is, stuff to help your web site get listed higher in the search engines)

Step 4 – Added your web site to Google Maps/Local/Places

Step 5 Gotten involved in your niche community

Step 6 -Harness The Power Of Social Media

I’m the 1st to admit that social media isn’t for everyone, nor is it right for every business.

But social media – and I’ll focus on Facebook and Twitter as social media for our purposes – could well have a very important part to play in marketing your business web site (I recently wrote how Social Media is going to kick Search Ass).

The important things to know about Facebook and Twitter before you start using them are:

  • you need to understand how social media works (otherwise you won’t use it),
  • if you don’t use them regularly, then they won’t work very well.

Start Today – No Ifs or Buts

So if you’re not using Facebook and Twitter, start today.

Signing up for both takes just a minute or 2, using them every day can take just a few more minutes and understanding how to use them for maximum effect takes a bit longer.

Like any interaction with your target market, whether that’s networking (and here), getting engaged in your niche community or social media, the key is this:

Provide value for the other person

That’s why Facebook and Twitter can be so valuable for the budding entrepreneur – the value you provide can be provided to hundreds, even thousands of people at a time.

Whilst this article won’t extend to how to use Facebook and Twitter for maximum effect, I’ll finish off by saying the most important part of social media, aside from providing value, is to find your own style in using these valuable tools and stick with that.

Cheers,

Step 5 – Get Involved In Your Web Site Niche/Community

Okay, you’ve launched your web site and started marketing it.

Because you’re smarter than the usual bear, you’ve found my web site and read all the articles, over 2,200 blog posts and free stuff on this site.

Then you stumbled across this series on web site marketing and, following what I’ve suggested have already:

Step 1 – Added Google Analytics to your web site

Step 2 – Made up a simple web site marketing plan

Step 3 – Started implementing various search engine optimisation strategies (that is, stuff to help your web site get listed higher in the search engines)

Step 4 -Added your web site to Google Maps/Local/Places

Next Up – Get Involved In Your Niche

Next up is for your web site marketing is getting involved in your niche.

You see, the best sort of visitors for your web site are people who visit similar sites.

So if you have a swimming equipment web site, you’d get yourself involved in swimming niche web sites.

This might take the form of:

  • Commenting on related swimming blogs
  • Getting involved in swimming discussion forums
  • Offering to buy an ad on a swimming related web site
  • Providing your product as prizes to swimming web sites who might like to offer your products as a prize

What you’re doing by being involved and engaged in the community is building the awareness of your web site.

The Key Is Providing Value

By far the most important thing to do here is provide value.

Don’t jump on related niche sites just to promote your products or services.  You’ll find yourself ostracized real quick.

What you need to do is get on and provide great value to the users of these other web sites in a non-selling way.

When you do this in a consistent way, you’ll very easily build your brand as a related, trustworthy and valuable resource.

Bit by bit, all of those blog comments, forum comments and helpful emails will result in great awareness of your site (along with a decent boost in visitors) and, as a result, greater chance of web site success.

Cheers,

Step 4 – Starting Local with Web Site Marketing

A ton of searches are done locally these days – by that I mean people often search for a product or service within their local area.

So if they live in Sydney and they’re looking for a plumber, they’ll search for “plumber Sydney” rather than just “plumber”.

It’s very important to get yourself in front of these searchers and a very simple way to do this is to list your business with the Google Places (used to be called Google Local Business Centre).

It can significantly lift your profile and get you seen by lots more people interested in your business.

Results From Businesses Listed in Google Places

Video Explanation

Google has put together a neat little video explaining Google Places.

Cheers,

Step 3 – Your Web Site Marketing

Okay, you’ve launched your web site, set up Google Analytics and started making your marketing plan.

Step 3 is where we actually do something with your web site.

Now is when I’d make sure the web site is set up to make it as easy as possible for Google to understand what your web site is about – this helps it to rank you for the terms people might search on to find a site like yours.

Whilst search engine optimisation is beyond the realms of this article, here are some very detailed posts and case studies I’ve written before that can give you a huge advantage:

I won’t go into too much detail about making your site right for the search engines (as I’ve covered most of it before and it would bore you to go over it again), but if you’re serious about your web site’s success then read the above Case Study and articles and do what they say.

Cheers,

Step 2 – Your Web Site Marketing

Okay, you’ve launched your web site and set up Google Analytics on it.
Excellent, you’re all set to measure the effectiveness of what you’re about to do to market your web site.

Just what should you do first?

That’s easy – you need to make a plan.

Now the plan will vary from site to site.  After all, if you have a massive online store selling niche expensive products, then your strategy will differ from the holiday resort.

Sure, there’ll be similarities, but some pretty marked differences in marketing actions.

Now I’ve done approximately 1,465,928 marketing plans in my time.

The Best Plans

The best ones are the simplest ones.

Simpler the plan, the more likely it is to be implemented

These documents are on this FREE Resources page on my web site.

So set up your very simple Marketing Plan sheet using either a spreadsheet (Excel or the Google Documents Spreadsheet is what I usually use) and get ready because we’ll be adding actions to it from tomorrow.

Cheers,

Launched Your New Web Site – Now What The Hell Do You Do??

It’s always exciting when you launch your new web site.

It’s shiny and new and you’re excited to have the chance to really impress your customers with the new style and information.

But you have 1 big problem: There are already millions of web sites also competing for your customer’s attention.

So what do you do?  How can you compete with your brand, spanking new web site?

Web site marketing ideasOver the next few weeks I’ll write a series of blog posts detailing what you can do to get your web site off to a great and sustainable start.

Step 1 for Brilliant Marketing of Your Web Site

This one is easy and it’s free.

As I often say with marketing, it’s a matter of finding what works best.

So your first step of any marketing campaign is to set up a way to measure the success or failure of any marketing strategies you try.

With your web site, a great way to do this is by inserting the statistics program Google Analytics onto your web site.

Google Analytics is a free, simple and very, very extensive program that can tell you just about everything about your web site visitors, where they come from and what they do once they’re on your site.

To Get Free Google Analytics

Step 1: Sign up for a free Gmail account.

Step 2: Sign up for a free Google Analytics account.

Step 3: Get the code from Google Analytics to insert into your site (you get this when you sign up for your account)

Step 4: Insert the code into your web site as directed.

Easy!

web site stats example

You now have an excellent and comprehensive statistics program to help you evaluate the effectiveness of your web site marketing strategies.

Until next time…..

Brendon

Cheers,

New Site, Fresh Ideas

We’ve just launched a lovely new site for one of Australia’s leading brick, blocks and pavers companies.

ABC Brick Sales are very well known here in Queensland and Northern NSW for their major sponsorship of the Gold Coast Titans (a local sporting team).

I’ll run through a couple of the aspects of the design and why we’ve included them.

ABC Brick Sales

Let’s Start At The Top

Top colour: We use a blue gradient at the very top so that the contrast with the ABC Brick Sales logo is marked – this makes the logo stand out more.

You might also notice that the same sort of blue is used in the Titans logo.  The contrast with the blue and the Titans logo isn’t so marked – thus the Titans logo tends to blend in more with the blue and doesn’t overtake the ABC logo for the eye’s attention.

There’s strong brand recognition of ABC Brick Sales in conjunction with the Titans, and the client (Andrew) wanted to show his support for the team – so both logos make it into the header.

Navigation: There are essentially 4 major influencing factors when buying bricks and pavers.

  • Price
  • Availability
  • Ease of delivery
  • Range

You’ll notice that the first 3 navigation elements are:

  1. Price Guarantee
  2. Convenient Locations
  3. Easy Delivery

The product range is directly below the navigation at top left and the key message of the price guarantee (a major choice influence when buying) is cemented as one of 4 rolling images in the top middle of the page.

The key points of Huge Range, Lowest Prices and Convenient Location are mentioned once again the heading below the rolling graphics.

Key Messages x 3

So, whether you realise it or not, your exposed to the key messages ABC Brick Sales want to communicate 3 times on the home page.

Designing a web site isn’t about getting a pretty design.  It’s about effective design that meets the goals you want it to reach.

Simple

Cheers,

Leverage Your New Found Stardom

One thing all businesses should be doing is establishing their trustworthiness to their target market.

A terrific way to do this is by getting a trusted independent 3rd party to vouch for you.

Preferably this 3rd party should be highly credible to your target market.

Media Attention Can Be Hugely Beneficial

Journalists and TV shows are 2 highly credible sources for many, many people.

If you’re old, lime me, then you probably remember those ads that shrieked “As seen on TV!”

That was in the old days when being on TV in any way, shape or form was a huge thing and carried enormous credibility.

Having your business the subject of just about any newsy report gives you credibility.

Pest Inspections Gets TV Coverage

One of our clients here on the Gold Coast’s greatest termite inspections guy, Luke Taylor of The Pest Company.

Luke recently featured on a real estate TV program that also plays on the web.

Luke was interviewed as the termite inspections expert and had the opportunity to very professionally demonstrate his expertise during a 5 minute+ segment.

It’s All About Leveraging This Opportunity

Part of Luke’s challenge now is to leverage this segment as much as he possibly can.

He needs to use the segment to establish and/or confirm his expertise to his target market.

Here’s the Top 3 ways he can do this:

  1. Insert the video onto his own sites
  2. Get others to embed the video, comment on it
  3. Mention the story in his next communication with his market

Leverage, leverage, leverage.

Making the most of what you have is smart marketing.

What can you do to leverage the benefit of what you have?

Cheers,