The quick recap on this little web site marketing series.
Step 1 – Added Google Analytics to your web site
Step 2 – Made up a simple web site marketing plan
Step 3 – Started implementing various search engine optimisation strategies (that is, stuff to help your web site get listed higher in the search engines)
Step 4 – Added your web site to Google Maps/Local/Places
Step 5 – Gotten involved in your niche community
Step 6 – Harness the power of social media
Step 7 – Public relations
Print Media Still Works
You know, despite the strong focus on online marketing strategies to get people to your web site, it’s important to realise that print media can still be effective.
Whether it’s an ad in your local newspaper, school newsletter or industry magazine, as long as you present:
- the right information/offer to
- the right people at
- the right time, print media can get people to your site.
Test & Measure
As with any marketing, do it and measure to see if it works.
If you don’t do that then you’ll be peeing away your money (I was going to say “pissing” but I thought that might be a bit rude…..oh bugger, I just did!).