Just launched a nice little site for some carpet cleaners on the Gold Coast.
I really like these nice, clean, simple sites that tell you straight up what they’re about.
As part of the process of developing the site I sat with the owner as she handled her telephone enquiries.
From that we developed part of the web site copy based on 1 simple phrase she mentions to prospects on the phone – this one phrase had her sales explode.
Can you figure out what it is on the web site?
Cheers
Brendon
Cheers,
{ 2 comments… read them below or add one }
“Celebrating our 31st year” of being in business so we must be good and not like those other shonks you are also calling to compare prices. Longevity = must be doing something right and therefore I trust you with my valued carpet even if you cost a little bit more.
That’s pretty much spot on……were you in the meeting??!
It’s all about establishing trust to reduce the perceived sense of risk in buying from you – no matter what you sell.