How a moron does business - the case of the "Cookies, Cakes & Cartridges" business
(This article was written as 'Blog" on the Home Page of the site on August 25, 2004. Because it has a half decent message I've made it into an artricle so more people get to read it.)
We had a guy called Paul come in and make his pitch for our ink/laser cartridge business. The business he is with provides free delivery and a free cake with each order.
That sure did impress Mel and Jo in the office!
Paul did a good job and we decided to move away from our current supplier and give these guys a try. We go through 12 $165 laser cartridges a year and 8 $34 ink cartridges. That's $2,252 per annum.
Mel ordered a cartridge......and a Chocolate Mud Cake!
Mel rang up and ordered a cartridge for the laser printer. Costs $164. She ordered on Monday and it was to be delivered yesterday (Tuesday). We held off on some printing.
Sure enough Tuesday comes and no sign of the cartridge. No phone call to say it wasn't coming. Nothing.
When this cartridge selling business fails (and the owner loses thousands of $) the owner will say, "There's just no market in this city. It's too competitive, too hard, too many backroom deals going on."
What he should be saying.......
What he should be saying is,
"I'm a moron who has no understanding of business. I shouldn't be allowed within 100 feet of a business."
Read on for...
Brendon Sinclair
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