One of our sites is www.seobookreview.com. On that site I review an ebook called SEO Book. It’s an affiliate site which means I get a % of the sale for those sales that derive from my recommendation web site.
(I’ve mentioned this site a few times over the past couple of weeks – in my Podcast show as well – I’m not doing that to try and promote the site, it’s just because I’m thinking about the site a bit more.)
Marketing Only Via Google AdWords
Anyway, the only way I have been marketing the site is via Google AdWords. Basically, I select what search terms I want to be found under and my ad displays everytime that search phrase is searched for.
For example, if someone goes to Google.com and types in “Aaron Wall’s SEO Book” then my ad used to display. People would click on the ad and I’d be charged for the visitor.
I say “used to” because that phrase isn’t one of my advertised phrase anymore. And there are a couple of excellent reasons for that:
Specific Searches Have Already Visited Aaron’s Site
1. I figure if people are searching for the book specifically they are searching for reviews rather than the actual site that sells the book. They would have been to visit Aaron’s site already – which means if the buyer then revisits Aaron’s site via my site and buys, then I don’t receive any money.
So it’s a waste of time marketing using Pay Per Click for those very specific terms (my conversion data backs this up too).
Looking back now I can’t believe I spent as much time as I did advertising to people who wouldn’t be of any value to me as far as commissions go. And I was advertising in a space where I already had a highly credible position.
Don’t make the same mistake I did. Target your advertising to a clearly defined niche. Good luck!