As regular readers know, I’ve been doing web site development and marketing for a few years now (12+ which makes me as old as Methuselah in web years!).
Because of that experience, I’ve tried a whole range of different strategies to get our clients more visitors to their web sites and to their businesses.
Last Friday I had a light bulb moment.
I quickly discussed it with Anthony and 5 minutes later we’d implemented it onto a client’s web site.
Today I rang that client to see if she’d noticed any sort of difference in her stats – the client gets emailed (50%) and phoned (50%) from potential customers who visit her web site.
“Last Monday I had 2 phone calls. Yesterday I had 22.”
From 2 to 22 Leads
Wow!
From 2 to 22 leads!
Now, I’m not saying this is all because of the one change, but I’ve no doubt it helped.
What I am saying is that little things mater.
Constant testing matters.
Changing things up matters.
Be proactive with your web site marketing and you’ll find what works best for you.
What We Did For This Result
You’re probably wondering what change we made to this client’s web site to increase the lead generation.
It’s was simple.
The client is # 2 in Google for the major key term we’re targeting.
Many (50%) leads come in via phone.
We simply added the phone number and opening hours into the meta description (this is the snippet of text Google displays in its search results).
- Person does a search for my client’s business.
- Sees them at # 2.
- Sees the phone number without even having to click through.
- Picks up the phone and rings.
Simple. Effective.
(Note that there is a bit of a danger is affecting the search engine rankings when you edit the meta description.)
Hope the above helps.
Cheers
Brendon
Cheers,
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