Tailored Free Info

• How To Use Public Speaking To Get More Clients - A Step By Step Guide

A step by step guide, with examples on how to effectively use public speaking to attract more clients. A free PDF e-book available for immediate download (no registration required - just hit the link!) ...click here for the ebook

Please note - This document is in format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader free, click here

• One Minute Poll - online surveys made easy - NEW

Looking for a way to do online surveys? Check out One Minute Poll - I've done an independent review of this web-based survey tool designed to be simple and easy to use - for both the person setting it up and the person taking the actual online survey.

Don't be fooled into thinking simplicity equates to shoddy performance - this is an excellent tool at a bargain basement price. Click here for the One Minute Poll review.

• 10 secrets of increasing online bookings. A Special Report for the accommodation industry - NEW

10 great ways to send your online hotel, motel or resort bookings through the roof. Compiled by one of Australia's top web marketers ...click here for more

Please note - This document is in format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader (Version 5) free, click here

• Does your business need a web site?

Includes 8 good reasons, 3 success steps and 7 ways to find a great web developer, and much, much more...click here for more

Please note - This document is in format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader (Version 5) free, click here

• 10 secrets of successful web sites

The real secrets for a successful web site as developed by us after completing hundreds of sites and owning a hugely successful site ...click here for more

Please note - This document is in format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader (Version 5) free, click here

• Travel checklist

This checklist is for short trips away. I'll add to it as I think of more and more things to add ...click here for more.

Please note - This document is in format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader (Version 5) free, click here

• The perfect process for your marketing strategies

This one is a very simple document of how you might write down the various aspects of your marketing strategy. Nothing fancy, nothing flash and nothing complicated.

Keep your marketing simple. The more complicated and fancy it is, the less likely it is that it will be implemented ...click here for more

Please note - This document is in format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader (Version 5) free, click here

• The perfect marketing plan

I mentioned this one in the blog of Tuesday 23 September, 2003. All you need to do is put in what you are going to do under the "What" column. Then on whatever day you will be doing it put in how much it's going to cost.

That's the perfect marketing plan. Simple. Easy. Doable ...click here for more

Please note - This document is in format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader (Version 5) free, click here

• FREE article collection

Print off a book jam-packed with the informative articles found on this web site. This FREE book contains all the articles on this site as at 23 August, 2003 ...click here for more

• Marketing Analysis Activity Sheet

Want a simple way to keep track of your marketing activity? Print off this sheet and use it to help assess the effectiveness of your marketing campaigns ...click here for the sheet

Please note - This document is in format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader (Version 5) free, click here

• Choice Influence Survey

Knowing where you generate your business from, and what the major choice influences are in choosing you (or another supplier), is critical for any business.

This simple survey that we use regularly (and you can easily adjust it to use in your business) gives you the exact information you need to make the right marketing decisions.

Click here for the free survey.

Please note - This document is in format for viewing with Adobe's Acrobat Reader. To download Adobe Acrobat Reader (Version 5) free, click here

General resources

Of course, all the information contained below in the general resources section don't come with any warranties or guarantees.

For example, don't forget to check you have the right system requirements before you buy any software. And with a lot of software you also need to know how to put it onto your web host.

All the resources are ones we have tried and tested and very happily recommend. They are not always the cheapest but, after many years in this industry, they are the best value.

Of course, all the information below doesn't come with any warranties or guarantees.

For example, don't forget to check you have the right system requirements before you buy any software. And with a lot of software you also need to know how to put it onto your web host. Good luck!

All the resources below are ones we have tried and test and very happily recommend. They are not always the cheapest but, after many years in this industry, they are the best value.

Legal Advice Online

Andrew Lind provides excellent legal online advice over at his blog at Legal Online.com.au and he also sells a range of resources at. Online Legal

.

Registering a domain

Where to register a domain name (i.e. www.thenameyouwant.com.au)

We register domains on behalf of clients for $100 for 2 years - .com.au names. And for $25 pa for .com names. Contact us at admin@tailored.com.au.

Designing your web site

As I mentioned, your site needs to do a lot. Keep it simple. Avoid Flash. Avoid lots of pictures. It must :

• Look okay
• Load quickly onto the viewers' computer screen
• Be compatible with various Internet browsers
• Have plenty of information (by plenty I mean heaps and heaps and heaps)

Find a designer you like and trust (and who has done work before). We design sites - if you would like to have a chat to us please contact Joanne on 07 5598 4898 or via email at joanne@tailored.com.au.

If you want to design your site yourself (assuming you're okay with computers), probably the simplest program is Microsoft FrontPage.

If you just want to be able to edit the site (add pictures, change text, add pages) after it has been designed, Macromedia have a product called Contribute that does the job.

Click this link: http://www.macromedia.com/software/contribute/

It costs $99 US.

Hosting your web site.

Web site hosts are like mobile phone deals. There are a million different ones. The one we use and recommend very highly is Blue Host.

Getting your web site from your computer to the Internet

This requires a program called FTP (stands for File Transfer Protocol). You can buy this program here: http://www.globalscape.com/cuteftp/

Cute FTP costs $39.95 US.

Now you have everything you need to design and get your web site up onto the Internet.

A secure shopping cart

A secure shopping cart (and a decent one at that) is a must have. The cart we use most (we use 3 or 4 different ones) is called Americart. www.americart.com

This cart costs $249 US pa.

Here are some extras:

Statistic programs (tells you plenty about the visitors to your web site): Advance logger at http://www.perlonline.com/advlogger/index.htm sells for $29.95 US. Then you need to get someone to configure it on your host computer.

An excellent program for statistics. You can see plenty of examples on the site.

(By the way, most web hosts provide some statistics for free.)

___________________

Web Blogs

Available from www.blogger.com - a free version is available, as is a paid version.

___________________

Newsletter subscription script - Dada Mail (this is the one we use for 10,000+ subscribers): http://mojo.skazat.com/ Cost: free (but they ask for a donation if you want to give one).

Mojo Mail is superb. I've spent probably five- (5) years searching for a decent mailing program and this does everything we could possibly want it to. It's very good and very simple.

___________________

Web based newsletter subscription service - Constant Contact at www.constantcontact.com. Cost depends on the number of subscribers you have.

___________________

Affiliate program: http://www.cgitoolbox.com Superb program used by many decent Internet marketers. Cost is $197 (comes with some other software).

___________________

Testing your site out. If you want to make sure you site design is ok in terms of load time, etc then you can test it out at Net Mechanic. http://www.netmechanic.com/toolbox/html-code.htm

The service is free.

___________________

Bulletin Board - These are excellent for high traffic (lots of visitors) web sites. Our favorite is www.phpbb.com. Cost: free. But like a lot of the software above, you have to know how to put it onto your web site.

___________________

Overture Suggestion Tool

This is the site where you can search for the terms you think people will search for and see how many people actually search for that term.

http://inventory.overture.com/d/searchinventory/suggestion/

___________________

Google Tool Bar

This little program attaches itself to your Internet browser and tells you useful information, such as what your 'Page Rank' is.

http://toolbar.google.com/

Brendon Sinclair