As regular readers know, I recently walked the South Coast Track in southern Tasmania, one of the Australia’s last great wilderness walks.
I was lucky enough to acquire the domain name South Coast Track.com.au from the previous owner and will be setting about adding oodles of bushwalking information on the site that is specific for this great walk.
Over the next week or 2 we’ll be adding content to the site.
If you want to know how we make some of our money here at Tailored, you might like to keep your eyes on the South Coast Track site.
If you’re looking at ways to make your web site content more accessible to people, Google has developed a pretty easy way to translate your content into different languages.
In a very simple 3 part process, you select:
Language your site is in
What specific language/or all languages you want your page content translated to
Copy and paste a bit of code into your site
You then get a neat little drop down on your site where people can translate the content.
Simple, easy and …….well, I’m not sure if it’s accurate, but I reckon it’s better than my terrible French!
I just added the tool in the left hand column of this site (down the bottom) – took me 30 seconds in total.
Last night my lovely 18 yo daughter said to her 15 yo brother Harry: “Harry, would you like a job?”
Harry, being stupid and 15, assumed he was about to be asked to clean dishes, mow a lawn or some other such injustice and immediately replied with: “Not interested.”
Then he thought for a few seconds and asked “What’s the job?”
The “job” he was being asked to do was one that immediately had him excitedly saying “Yes!” to.
Informed Decisions Need Information
It’s a great business lesson really – always make sure you know exactly what the offer is before you make a decision.
Maybe the unsolicited telephone call can save you money.
Maybe that guy door knocking is really selling something of value.
Maybe that email offer is for real.
You can only make informed decisions when you’re informed.
Want to know what Laura’s job was that had Harry in a lather of excitement?
I took a call yesterday from a Web Developer who does a little bit of search engine optimisation work.
I’ve done a tiny bit of work for this guy before with some excellent results.
C'mon, hand over the cash
Anyway, he called up because he has 2 sites he’s trying to get high ranks in Google for.
Whatever he has tried hasn’t worked and the sites both languish down in position 90+ – so no-one ever finds them.
I looked at both sites, figured out what the problems were and told him the very quick and easy things he needs to do to get both sites ranking high in a matter of days and at #1 in a matter of weeks.
It took me 60 seconds to figure out what was the problem with both sites.
The Web Developer asked me what I would charge for helping him in the future.
$1,000 for 60 Seconds Work
“Well,” I said, “I’d charge a client $1,000 for figuring out what I just told you.”
He laughed.
He didn’t think I was serious.
“Truly. The information I’ve just given you has the capacity to make your clients an extra $1 million each a year.
Being # 1 in Google will result in lots more visitors and lots more sales. (His clients sell products for $100,000 and more.),” I said.
Knowledge = Value
It’s intellectual property that has taken me many years and many thousands of dollars to get. Not many people have that knowledge.
Knowledge = value. In this case, huge value.
It’s never about the price. It’s always about the value.
If I charged him by the hour I’d make $5, whilst his client makes $1 million.
And I’d be what is widely called a “complete idiot”.
