Why High Search Engine Rankings Are Even Better Than Pay Per Click Ads

As good as Pay Per Click advertising is (and it's fantastic), getting high search engine rankings for the terms people search for in relation to your business or product is even better.

Here are 2 reasons why:

1. It’s free—You don’t have to pay each time someone clicks your link (although you might/probably have to pay someone to get your site highly ranked)
2. More people click on the ‘normal’ search engine listings than the Pay per Click ads

In our recent Pay Per Click Case Study, you saw that 2.2% of people who see the ads click on them. A high search engine ranking can get clicked on about 40% of the time!

So instead of 104 visitors coming to the site from Google, there would be 1,856.

All because your web site appears at the top of Google for when people type in a phrase.

From 10 Sales To 183 Sales!

Based on the same data we received from the Pay Per Click advertising—and using the same conversion rates - it’s simple to work out that instead of 10 sales, there would be 183 sales.

From $7,000 to $128,100 In Sales - Zero Cost

That’s 18 times more sales from the same number of people seeing your web site link!

And at an average sale of $700, instead of sales of $7,000 the sales are $128,100.

How To Get Top Rankings

Because it can be hugely beneficial to achieve top rankings in search engines, it is very, very competitive and thus very difficult to do for search terms that are popular.

I’ll mention the basics of successful search engine optimization (which means developing your site to achieve high rankings) in the next section, but if you’d like to have a chat with us about managing your online marketing please call and ask to speak to Brendon!

Brendon Sinclair