Comments on: How Not Diverting The Phone Cost This Guy $1,000+ http://www.tailored.com.au/how-not-diverting-the-phone-cost-this-guy-1000/ Australia Based Web Developers With Clients Worldwide Fri, 30 Jul 2010 06:52:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dave Starr http://www.tailored.com.au/how-not-diverting-the-phone-cost-this-guy-1000/#comment-6540 Dave Starr Wed, 17 Jun 2009 01:30:36 +0000 https://www.tailored.com.au/?p=7359#comment-6540 Very interesting example. When I had a 'brick and mortar' business a few years ago I had a simple 'brochure' web site so that people could easily find me. A freind happened upon that site and called me, with a worried tone, "Dave, you have both your business number and your cell pone number there on your site ... aren't you worried about your privacy"? Well no, becuase if I were worried about privacy, why would I have started a business dealing face to face with the public? Second, during the three years that site was up I probably got less than one obnoxious call per year to my cell phone ... but I got a ton of business-related ones that often made me some money. Recently I was reading a research paper that indicated a large car dealer had done the research that showed every single phone call that came to their main switchboard was worth a minimum of $14 USD profit. So how many $14 dollar opportunities a day are you willing to give away each day? By the way, there are a number of 'follow me' style solutions out there that forward calls to another backup number automatically ... no need to remember to divert ... unless you just happen to be anti-profit. Very interesting example. When I had a ‘brick and mortar’ business a few years ago I had a simple ‘brochure’ web site so that people could easily find me. A freind happened upon that site and called me, with a worried tone, “Dave, you have both your business number and your cell pone number there on your site … aren’t you worried about your privacy”?

Well no, becuase if I were worried about privacy, why would I have started a business dealing face to face with the public?

Second, during the three years that site was up I probably got less than one obnoxious call per year to my cell phone … but I got a ton of business-related ones that often made me some money. Recently I was reading a research paper that indicated a large car dealer had done the research that showed every single phone call that came to their main switchboard was worth a minimum of $14 USD profit.

So how many $14 dollar opportunities a day are you willing to give away each day? By the way, there are a number of ‘follow me’ style solutions out there that forward calls to another backup number automatically … no need to remember to divert … unless you just happen to be anti-profit.

]]> By: Japh http://www.tailored.com.au/how-not-diverting-the-phone-cost-this-guy-1000/#comment-6534 Japh Tue, 16 Jun 2009 07:00:14 +0000 https://www.tailored.com.au/?p=7359#comment-6534 Oh, while I'm here, in the interests of fostering conversation rather than hit & run comments, could you please get some email notification of subsequent comments that I can subscribe to? That way I get alerted if someone else comments on this post and I can contribute further if I want to ;) Oh, while I’m here, in the interests of fostering conversation rather than hit & run comments, could you please get some email notification of subsequent comments that I can subscribe to? That way I get alerted if someone else comments on this post and I can contribute further if I want to ;)

]]> By: Japh http://www.tailored.com.au/how-not-diverting-the-phone-cost-this-guy-1000/#comment-6533 Japh Tue, 16 Jun 2009 06:57:37 +0000 https://www.tailored.com.au/?p=7359#comment-6533 I wonder what would happen if the guy uses Google Alerts, found this post, and realised his mistake. Then he comments here apologising for the inconvenience, offers you a small discount if you choose to try him again, and says he's now sorted call forwarding on his phone. A response like that would likely get ANOTHER blog post from you, he'd stick in your mind, and you'd tell more than 6 friends about it. I would think that'd be a pretty good recovery really! Shame it's unlikely to happen though... people need to wake up to new media! I wonder what would happen if the guy uses Google Alerts, found this post, and realised his mistake. Then he comments here apologising for the inconvenience, offers you a small discount if you choose to try him again, and says he’s now sorted call forwarding on his phone.

A response like that would likely get ANOTHER blog post from you, he’d stick in your mind, and you’d tell more than 6 friends about it. I would think that’d be a pretty good recovery really!

Shame it’s unlikely to happen though… people need to wake up to new media!

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