How To Be Amazing

Saw a great quote in the newspaper today from Sir Jonathon Ive, one of the technology geniuses behind the iPhone, was interviewed about the challenges of design.

“Sir Jonathon said the success of the iPhone, iPad and iPod came largely because the company didn’t do market research with focus groups because they would only guarantee mediocrity.”



About Brendon Sinclair

Brendon is the main guy at Tailored Web Services. He's a best selling author, has cycled across Australia, kissed Errol Flynn's old girlfriend, sold one zillion ugg boots and is a plain talking Aussie guy.

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