Half the battle for TV shows and celebrities is keeping their brand in the public eye.
A pro at this is Dannii Minogue. Another pro is Simon Cowell, he of American Idol fame.
A story in today’s media is a wonderful example of how these 2 have managed worldwide publicity over something that’s a non-event.
Under a heading:
Minogue could be bumped from show due to baby
The story talks about how Dannii Minogue “could face being axed as a judge on X Factor because her baby is due in the middle of auditions for the British TV talent show.”
What a great little story to get some attention.
Implying that Dannii could be axed because she is having a baby is sure to raise the hackles of every female reader. After all, that’s an outrage!
So the (non) story gets good coverage everywhere and Danni Minogue, Simon Cowell and their TV show gets more attention.
Simple PR – find an angle that will interest/outrage people and you’re away.
And Dannii Minogue has as much chance as being axed from that show as I have of winning it.
What’s your angle? How can you get yourself or your business some attention?
Cheers
Brendon
Cheers,
