Continuing on from this post regarding market forces, one of my clients has a site where you learn how to lose weight.
It’s a very successful program and one that’s been used by countless people. Many of her clients have won those losing weight 12 week challenges.
But Sue (left) has always been reluctant to say she’ll show people how to lose weight. She sees it as a more general program about health and fitness, not just the shedding of the pounds.
No matter what Sue thinks or wants her clients to find her through, her clients find her because they’re looking at ways to lose weight.
So it’s fighting a losing battle if she focuses her web marketing on things like “fitness programs” or “better health”.
Give ‘em what they want. They want weight loss, so give ‘em that!
Cheers
Brendon
P.S: If you look at Sue’s site check out the before and after photos of Carolyn G. Amazing.
