In my post below I talked about how a local restaurant owner has missed out on $1,000+ in sales because he didn’t divert his phone to somewhere where it gets answered.
I said at the end I’d show a little trick that will “increase your chances the customer will leave a booking message.”
This strategy can be applied to any business is some form or another.
3 Steps To That Booking
Step 1: Hungry diner rings up to make a booking.
Step 2: They get your answering machine.
Step 3: Your message doesn’t say “Leave a message”.
Your message (because you’re smarter than the average Joe) says:
“I apologise that we’re not here to answer your call. If you’re ringing to book in for a meal, you now receive a free bottle of delicious De Bortoli wine valued at $15 because we didn’t pick up! If you’re a non-drinker then we’ll take 10% off the food bill.
So please leave your booking or enquiry details and we’ll call back ASAP to confirm – look forward to seeing you soon. Beeeeeeeeep.”
(Had to get the “Beeeeeeeeep” in there to keep it real!)
It will work because it’s different.
Different usually works.
Cheers
Brendon
{ 1 comment… read it below or add one }
Very interesting idea, Brendon. I wonder if I could adapt the approach for my web design business. I almost never answer a call when a prospect contacts me. A pitfall of being an after-hours website designer is that you are full-time employed when everyone wants to call you! Thoughts on what I could offer?