I’m Not Sure If They’ll Get It
I’m about to launch a major new business and have been thinking of using a PR company to help us spread the message. We need someone up-to-date, innovative, unique, outlandish, daring, and more.
A friend gave me such a company’s name today. He didn’t have their number.
No problem. I’ll find them online. Easy. You’d think.
- No web site.
- No blog.
- No nothing.
That worries me. If they’re a PR firm without a web presence, maybe they just don’t get it?
Brendon
Cheers,
{ 6 comments… read them below or add one }
Oh man, that’s unbelievable. It’s not 1995 anymore!
Now you just need to find them and sell them a site!
Yep. Sure, not everyone needs a web site, not everyone gets the power of the web – especially done properly.
But a PR company who need to get a product message out – they’re the first people who should have a blog.
Interesting stuff.
Cheers
Brendon
I still see, even in webmaster and web design forums, people splitting hairs arguing that certain businesses don’t need web sites.
Well maybe some don’t, but I can’t think of any. On the set of shelves next to my workstation I have businesses directories for my city and major cities nearby. They desperately need dusting … haven’t had one off the shelf in months now.
When I need to buy something, ask a question of a potential supplier, or find prospects to pitch something to, I don’t deal with anyone not on line. When I want Chinese delivery food, pizza, or I want to find out when to take my car in for an oil change … if they don’t have their hours and phone number on line, someone else does … and they get the business.
For a PR firm not to have a web presence? _huge_ red flag.
Many businesses don’t need websites. But they probably would be doing a lot better if they had one.
I recommend Amanda Newbery from BBS http://www.bbspr.com.au as a quality PR professional here in QLD.
But there is a big difference between needing a professional website and simply having a website. A local cafe should not spend any large sums of money on a website, as it only needs to give you contact details and opening times.
One thing that surprises me with the majority of copywriters and marketing specialists is how bad their websites are. After web designers, I would have thought these people would have been the most aware of first impressions, branding and how people respond to prestige.