One thing all businesses should be doing is establishing their trustworthiness to their target market.
A terrific way to do this is by getting a trusted independent 3rd party to vouch for you.
Preferably this 3rd party should be highly credible to your target market.
Media Attention Can Be Hugely Beneficial
Journalists and TV shows are 2 highly credible sources for many, many people.
If you’re old, lime me, then you probably remember those ads that shrieked “As seen on TV!”
That was in the old days when being on TV in any way, shape or form was a huge thing and carried enormous credibility.
Having your business the subject of just about any newsy report gives you credibility.
Pest Inspections Gets TV Coverage
One of our clients here on the Gold Coast’s greatest termite inspections guy, Luke Taylor of The Pest Company.
Luke recently featured on a real estate TV program that also plays on the web.
Luke was interviewed as the termite inspections expert and had the opportunity to very professionally demonstrate his expertise during a 5 minute+ segment.
It’s All About Leveraging This Opportunity
Part of Luke’s challenge now is to leverage this segment as much as he possibly can.
He needs to use the segment to establish and/or confirm his expertise to his target market.
Here’s the Top 3 ways he can do this:
- Insert the video onto his own sites
- Get others to embed the video, comment on it
- Mention the story in his next communication with his market
Leverage, leverage, leverage.
Making the most of what you have is smart marketing.
What can you do to leverage the benefit of what you have?
Cheers
Brendon
Cheers,
