The 4 Must Do Marketing Strategies In Tough Times

I’ve been getting asked more and more often these days what people should do to help ensure their business gets through the tough times many businesses are now going through.

Here’s a simple 4 point plan on helping your business succeed:

1.  Start Measuring

Measure all the key indicators for your business – they might include:

• number of sales
• value of sales
• number of leads generated each day
• number of people walking into your shop
• number of web site visitors

This is important because you want a benchmark so you can measure the effectiveness (or otherwise) of your marketing actions.

2.  Make a Plan

Making a Marketing Plan can be overwhelming.

I remember when I first started doing marketing plans I would do days, if not weeks of research.

Then I’d put together a massive plan running into hundreds of pages.

These days I can get the marketing plan onto 1 page (like this) and it is way more successful.

If you want to get real fancy, then try this one as an example.

3.  Make Offers

Customers can’t buy until you make them an offer.

So make them an offer.

Doesn’t matter how you do it:

• telephone
• direct mail
• TV ads
• web site
• etc

Just make an offer.

4.  Do Something, Anything

Taking action results in consequences.

If you don’t do anything, nothing will happen.

What action can you do tomorrow?

• Make an offer?
• Send a newsletter?
• Do a survey?
• Take Google AdWords?
• Call up your top 100 customers?
• Deliver flyers in your local area?
• Sponsor the local kid’s soccer team 9and get some publicity)?

If what you do doesn’t work, try something new.

If it does work, keep doing it and do more of it.

Cheers

Brendon

Cheers,