Web Site Marketing - We know what to do to sell your stuff!

Web site marketing has quickly evolved into one of the most cost-effective and measureable forms of advertising on the planet. And our experience with a multitude of web sites means we know what we're doing better than most.

Brendon Sinclair, the Executive Director of Tailored, is widely considered to be one of the world's leading web development specialists. As the author of the kit that is recognised as the bible for web developers (The Web Design Business Kit) and experience developing, owning and managing sites, Brendon's web site marketing expertise is exceptional.

Here's 2 major parts of any serious web marketing campaign:

Pay Per Click Advertising

Pay Per Click advertising, via such vehicles as Google AdWords or Overture, is a tremendous way to quickly attract new visitors to a web site.

We currently manage a range of major and smaller Pay Per Click campaigns - in excess of $500,000 pa. With that sort of budget you need to know what works and what doesn't. And quickly!

Our experience and expertise ensures the best possible result with Pay Per Click campaigns as we micro manage every aspect of the campaign from keyword selection to copywriting to bid management. Saving you precious time and money.

Pay Per Click Costs

For us to manage your Pay Per Click campaign, and this would include:

• keyword research
• keyword selection
• account set up
• keyword grouping
• copywriting
• development of specialist landing pages
• campaign review (at least daily)
• ongoing campaign adjustment
• ongoing statistical analysis
• comprehensive reporting

The cost for management is 15% of your Pay Per Click advertising spend. We charge a set up campaign fee that we negotiate according to your spend (approximately $250 for smaller accounts, $0 for larger accounts).

Click here for our contact details.

Search Engine Optimisation

Search engine optimisation is simply developing your web pages in such a way so that they show at the top of the search results.

Let's say you sell iPods. At the moment - late January 2005 - there are approximately 1 million searches a month completed for the term "ipod", and a lot more for related terms (i.e. 400,000 searches a month for "mini ipod").

Now if your web site shows up on the first page or 2, you'll receive a lot of visitors. And if you sell ipods, that'll mean a lot of sales.

But the trick is, of course, knowing how to get your web site to the top of the search engines. And that's the tricky part - with ever-changing assessments of criteria for sites to reach the high spots, it's an ongoing challenge.

Our expert skills in search engine optimization and search engine optimization copywriting mean top results for our clients.

Search Engine Optimisation Pricing

This truly depends on how much work you require done. To give you a ballpark, for a quality site the initial search engine optimisation would start at approximately $7,000 upfront and $5,000 per month after that.

Smaller sites optimisation would run at approximately $1,000 initially and start at $150 per month for ongoing work (depending on the amount of work completed of course).

Click here for our contact details

But it's not all about attracting visitors

But it's not all about attracting visitors. Sure, our integrated marketing campaign will do just that, but it's also about 'converting' those visitors to buyers. You're in business after all.

Our enormous web experience - not only in managing client sites, but also in managing our own hugely successful sites - gives you the advantage. A tiny change might be all it takes to transform a poorly performing site to a site that generates a terrific income. We've done it before and we'll do it again!

One of our own sites once took a staggering $200,000 in sales in just 1 hour. Another site takes in $10,000 a day in sales of a highly competitive product. And yet another site does an average of $6,000. All using the very same techniques that we'd develop for your site.

Sounds okay?

Interested in working with us? Give us a call and we'll have a chat to see if there is anything we have to offer. You'll find we know what we are talking about, and we will give you the info you need without any fuss.

Click here for our contact details if you would like to have a chat about it. No charge for the chat.

Brendon Sinclair