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GETTING IN LOCAL RESULTS
DEMONSTRATE YOUR PRODUCT
PICK OF THE POSTS
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Top 5 Podcasts
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Get Ready - Here Comes Christmas!
October 29 2007
Howdy - Hope you are well.

It's getting close to Christmas so now may be the time to make sure potential customers can find your site.

Below I'll give you a quick example on how to demonstrate your product in the best way once the visitor finds your site.

And we finish off with the pick of our blog posts - including how I have managed to get into my wife's good books......for about the first time ever!

Happy Reading.

Brendon Sinclair
HOW TO APPEAR ON GOOGLE MAPS IN RESULTS
Google local results

If your business could benefit from local people finding you, then Google has a couple of ways that they can help.

Just a quick note here - I was reading last week where they reckon Google provides 89% of the online searches done in Australia!

Pay Per Click & Local Search

Firstly, there's Pay Per Click advertising - this is where you (mostly) end up on the side of Google's search results page.

Then we have appearing at the top of the results in a map because of your close proximity to where the person is searching for.

For example, if the visitor searches from "pool products Brisbane" then Google provides a map of Brisbane with 4-5 places that are local.

That makes it very easy to be found.

Then The Telemarketers Start!

The only trouble with this, is that to appear in the map listing you need to register your site with a local search company.

Once you register (it's free) the nightmare begins as telemarketers from this company get you in as a lead and do a very hard sell on you.

They're very persistent in offering high priced online advertising that isn't great value for money.

Contact Us For Help

If you'd like to be found in Google when people search locally on Google (i.e. garage door repairs Gold Coast), then contact us here and we'll be kind, courteous and effective!

HOW TO DEMONSTRATE YOUR PRODUCT BEST
Scout Hall Video
$1,000 Sale Easy As Pie
As you might know, I hold the lofty position of President of the Palm Beach Scouts.

One of the things I did when I first started on the committee was create a web site for the Scouts.  You see, one of the main ways the Scouts of Palm Beach get their income is via hall rental.

Today the site generated a booking worth almost $1,000 - that's a lot of money to a Scout Troop.

A Sale Only Possible Via The Web

One of the reasons we made the sale - to people from New Zealand - was because we made it as easy as possible for them to see where the Scout Hall is and exactly what facilities they get for their money.

I did that with a simple 1 min 50 sec video and a Google Map.

Not only is it critical to demonstrate your product, but it's important to demonstrate your product in a way that helps people make a buying decision.

Video demonstrates your product better than almost anything else.  Do you show your products/expertise at their best?
THE PICK OF THE POSTS
Best of the Tailored blog posts

Damage Control - How to turn ridicule into results: What Five Mile Creek Merlot could do to salvage a damaged reputation.

Just Quit - How quitting can be a very successful strategy in business.

Great Christmas Gift - Check out Spratti Art's new Australian site for brilliant caricatures.

How I got into my wife's good books (& I'm not in them often) - the story of the lucky win.