Tailored News
In This Issue
MORE REVIEWS = MORE SALES
TOP 100 BLOG
WHY WE'RE DUMPING ADSENSE ADS
TIDBITS OF INFO
Quick Links
Top 5 Podcasts
Join Our List
Join Our Mailing List
A Tailored Update
 February 26 2008
Hold onto your hat!

Yep, 2 newsletters in 6 days.  Amazing but true.

In this issue we check out:
  • how you can make more sales,
  • why Craig Harper got his knickers in a knot (!),
  • how we can help your blog explode with visitors and sales and
  • why we're tossing Google Adsense off our main web site.
Cheers.

Brendon
MORE REVIEWS = MORE SALES
Audio testimonials Reduce Barriers To Buying
The biggest barrier for people to overcome before they buy from you is trust.

Remove that and sales flow much easier.

A recent study found that (online) buyers seek out 4 consumer reviews before buying.

Some ways to do this on your site include:
  • written testimonials
  • audio testimonials
  • video testimonials
All help at reducing the perception of risk in dealing with you.

Here's How We Can Do It

There's a range of ways to add audio and video testimonials.

Here's a simple (and free) way we just did it.

If we can help you do that on your site, don't be shy: call 07 5598 4898 or email us at admin@tailored.com.au.
TAILORED IN TOP 100 BLOGS LIST - CRAIG HAS A CRY
Craig Harper

Our www.tailored.com.au site is ranked at # 51 for top Australian blogs.

Coming in at # 50 is Craig Harper - an online mate I had lunch with in Melbourne a few weeks back.

Craig Gets Angry - Writes A Letter (Oooooh, scary!)

Being the competitive bloke I am, I happened to write a post about how Craig was in for a whipping as I'd soon be steaming past him!

This got precious little Craig quite angry (call a bloke a "wee little nancy boy" and that can happen!) - you can read his response here. 

Blog Consulting Services

We've always provided blog consulting services for clients, so I thought I'd better formalise that a bit.

Here you'll find out how we can help you set up a blog and what it will cost you.

To really show off the benefit that a blog can have on your business, I then wrote a blog post about our blog consultant page.

Incredibly, 19 minutes later we were # 1 in Google.com.au for blog consulting and # 2 for blog consultant!
TIME TO GO ..................ADSENSE
Adsense ad
Google Adsense To Go From Site
One of the ways we make money from the Tailored.com.au site is by having Google Adsense below the first 3 posts on the home page and scattered throughout the site generally.

All About Great Value

Well, it's time for them to go.

I don't feel like they're giving visitors great information or added vale by being there so we'll be removing most of the ads over the next little while.

The other issue is, of course, that sometimes competing businesses get to advertise on our site - and that's very valuable to them because our site generates such high search engine rankings.

I'm not that smart - but I know helping out the opposition isn't such a great move!
TIDBITS OF INFO

My son Jack's incredible across Australia bike ride for charity is just about ready for major launching.

Looking for a Print on Demand solution - check out Lulu.com for some terrific solutions.

Because I do a little public speaking I'm always on the look out for someone who is at the top.  Barack Obama is, without question, the most gifted and brilliant public speaker I've ever heard - better than JFK, Churchill and King all rolled into 1.

Check out this victory speech to see a master in action (and incredible speechwriting).