I'm no media specialist by any stretch of the imagination but last week I sent out a media release to the local major newspaper, TV News channel and radio show.

This resulted in a ton of fantastic media including:

    * a great story on the local TV News,
    * a live talk back ABC radio interview (7 minutes 36 secs) and
    * a feature story in the local newspaper.

Check out how we did it here - you can do it too.

Do As I Say, Not As I Do

Gee that Glenn McGrath was good at bowling cricket balls down the pitch!  But he doesn't seem to be very smart.

You see, Glenn has been vigorously promoting a carbon offset program via Landcare Australia.

Trouble is, Glenn drives a Hummer.

Yep, a Hummer. The gas guzzling, planet destroying monstrosity of a car.

But he's happy to tell everyone else what not to do.
That is called, in PR circles, a bad 'fit'.

Hard To Cover Everything

When you're trying to push a message it's hard to cross all the ts and dot every i.  After all, everyone has a carbon impact on the world in some way.

But this one seems a bit obvious and destroys any credibility McGrath may have had on the issue. 

Which compromises him as a brand and we're all less likely to believe him next time he endorses anything.

(BTW, Glenn doesn't get paid any money to promote Landcare.)

There's generally a reason for everything to do here at Tailored and this newsletter is no excption.

If you read regularly you might notice that this newsletter is a lot more controversial/edgy than usual.

That's because we've noticed a bit of a dip in our open rates and click through rates to our web site.

So we figured we'd stick up an edgy heading or 2, make a few more aggressive commenst and see how we go.

Any feedback appreciated.

Cheers

Brendon Sinclair
Tailored