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In This Issue
ERIN LOVES A COCOKATOO
LEADING GOOGLE EXPERT
MAKING YOUR WEB SITE A SUCCESS
PICK OF THE INFO
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A Tailored Update
 April 15 2008
Some brilliant marketing has been happening here in Australia with a wine brand - the ad they ran is truly offensive and works well at doing what it was meant to do.

Read on to get offended!

One of the world's best Google AdWords experts has joined the team after working in London for 3 years - yep, Jo's back!

Then we finish off with how to make your web site successful (it's not about being beautiful).  Follow these tips for success.

Enjoy!

Brendon
ERIN LOVES A COCKATOO

What absolutely brilliant marketing by the wine makers at Cockatoo Ridge.

Erin loves a cockatooYou see, what they did was classic marketing and a great example for all of us who market our business.

The marketers got a high profile model and then thought up the most offensive headline they could to cause outrage.

Here's what they did: Got a picture of the model (Erin) with a cockatoo on her shoulder with the caption

Erin Loves A Cockatoo

Then they ran that ad.  Less than charming.

Then the outrage came and the awareness of the wine went through the roof.

With one ad, this business has been branded.
  • Offensive? Sure.
  • Disgusting? Pretty much.
  • Effective?  You betcha!
Check out this article for more quick and easy (but less offensive) real life marketing examples.
WORLD LEADING GOOGLE AD PROFESSIONAL
Joanne Kershaw Joanne Kershaw Rejoins Team

Much rejoicing here at Tailored with the return not of Superman, but Joanne Kershaw.

Jo was our very first employee here at Tailored and left to spend 3 years working for one of London's leading Search Advertising Agencies and managed online advertising portfolios for industry leading companies.

Jo is a Google AdWords Professional.

Jo's role will be to ensure maximum value for our clients marketing online through Google AdWords and via other Pay Per Click solutions.

If you'd like to have a chat about Jo managing your Google AdWords account please contact us here.
HOW TO MAKE YOUR WEB SITE A SUCCESS
Ugly site
It's Not About Being Beautiful!
One of the most frequent requests we receive is to help a web site get found in the search engines.

All modesty aside, we're very good at this and it is one area we specialise in.

Here's how we got to the top of Google 8 times.

A complaint we sometimes get - usually by an anonymous commenter on our blog - is that our site is ugly.

It sure is!

And Why Our Own Site Sucks

But the trouble we've had over the years (if you can call it trouble!) is that the site has been very successful at what it is meant to do.

But the site is just so big now that it really does need a redesign just to make the navigation a bit easier.  And yes, whilst we're at it we'll be getting the site redesign so it's a bit prettier.

Will let you know when it's done.
THE PICK OF THE INFO

Buy iPhones in Australia now - unlocked and not locked into any one carrier.  Basically you can insert your SIM Card and you're away.

Why You Need Case Studies On Your Web Site - It's true.  You do.

How To Attract Long Term Clients (Video) - my main bit of advice to keep clients for the long term.

Using Research For Great Results - get the right information within hours.

How To Get Great Media Attention - here's where I give you the tips and tricks of the pros.