Please Get A Blog – I’m Begging You
I tell anyone who will listen that their business should have a blog (definition here).
From Naked Conversations:
“Mahon has been coming to New York for years, to serve a smattering of American clientele.
The economics are such that if he sells two suits each time, it pays for the trip. If he sells three, he eats and gets to pay rent again back on Savile Row.
A five-suit trip for him has traditionally been a Bonanza.
When Mahon was in New York, in December 2004, he sold only two suits.
This time, he sold 20 suits and eight sport coats, better by far than he had done in any full year ever.
Where did the new business coming from?
“One hundred percent of this increase has come from blogs. There is absolutely no doubt about it, says McLeod.”
Thomas Mahon – English Cut
They’re talking about a blog I often used as a great example of an effective blog – English Cut.
Your business – almost without exception – can benefit from a blog. Check out English Cut as a fine example of a great and effective blog.
Brendon
Cheers,
{ 7 comments… read them below or add one }
Hi Brendon,
How do you handle clients who are ill-equipped to manage a blog?
Perhaps they’re “incapable” (lazy) to write intelligently and/or have poor grammar skills.
How do you handle clients like this? Do you post for them?
-Costas
Hi Costas
Good question – whilst many need a blog, as you say nopt all of them have the skills to write one effectively.
We offer the writing/posting service (and we provide positioning advice) but we find that unless the client sees value in the blog (and is then motivated to learn how to manage it themselves) it’s just not going to work.
Brendon
If you want an example of a guy changing the world with their blog see TVNewser (http://www.mediabistro.com/tvnewser/)
Apparently high-level TV execs read it every day to find what is going on in their business.
http://www.nytimes.com/2006/11/20/business/media/20newser.html?ref=us&pagewanted=all
And he is 21 yo.
Hi Brendon
I heard you’re coming to Kingy on the 12 August. I’m very much looking forward to it. I currently teach on the Web Dev courses there. I think it is an excellent idea for the students to see a Web Marketing mindeset which is different from the standard IT one. My intro to one of my classes ievery wek is ‘Blogs are good, I had 700 visitors at my 2 blogs today…Blogs are good’.
I have a couple of blogs that are in a specialty area.
http://acousticguitarist.wordpres.com/
Regards Tony
Brendon V2.0
Continued from my last comment
you think I’d be able to type my URL in properly by now.
http://acousticguitarist.wordpress.com
Hi Tony
Thanks for the encouraging words.
Hope the presentation can justify the interest!
Look forward to meeting on the day!
Cheers
Brendon
Brendan
Thankyou very much for the talk you gave to help the web students to become the worlds best webdesigner, and no doubt it will help me in my quest to be the worlds best guitar player Tony Hogan
http://the-guitarplayer.com