Qualitative Data Analysis For Marketing

When you're marketing a product or service it's essential to ensure your qualitative data is reviewed and analysed in the appropriate way.

I had lunch with the director of one of Queensland's (my state) largest participant events and they go to great lengths to assess their qualitative data.

The reason for that is it provides them with excellent predictive information - that is they can predict how many previous entrants will re-enter. And they can see where they're going right and wrong and then address those areas. That is an essential part of marketing.

If they just assess the quantitative data they'll run the numbers and see the differences in their sales (entrants) - but they won't know why these changes came about.

An Australian company makes it easy to analysis market data with their qualitative research software. Brilliant and hugely successful state-of-the-art qualitative data analysis software.

That's why qualitative research and market data analysis can be so beneficial to almost any business.

The most important thing I got out of our chat was that qualitative data (rate how much you enjoy the event) is much more beneficial a lot of the time than quantitative data (how many people race the event, etc).

It is because the qualitative data is a much better indicator of the future quantitative results.

Have a good day.

Brendon Sinclair